Month: June 2020

Brand strategy Insider helps marketing-oriented executives and experts like you to define and increase brand value. BSI readers know that we regularly answer questions from marketing-oriented managers and experts everywhere. Today we hear from Dan, a chief marketing officer in Chicago, Illinois, who asks this question about brand-ready models. "Is there a maturity model for

For his first episode, Lexus works with the UK-based origami artist Coco Sato The Lexus Creates Initiative is a new content series from the luxury brand. This social media-driven program engages participants in activities that are both informative and engaging, on topics related to Lexus' trademarks in terms of design and craftsmanship. This is accomplished