Everyone wants a brand that's different. The irony of this statement is intentional. It disproves the conservative way most brands approach competitive differences. They say they want to be distinctive for consumers, but often they actually want to align themselves with the rest of the industry at heart (read conform). One of the main problems
Starbucks makes 250,000 shirts for its employees to reaffirm their support against systemic racism Black lives matter and Starbucks is committed to ending systemic racism. As a company, Starbucks executives continue to listen to their partners (employees) as they strive for justice while proudly wearing the green apron and standing together. The company continues to
With a little instruction, anyone can create their first Facebook ad. Yes, we mean everyone. New marketers or experienced marketers who just dip their toes into the Facebook world can be very successful on Facebook. The key is to set up your first ad, click "Publish" and immediately set your learning limit. 🧢 Every ad
Unilever brands will invest a total of 1 billion euros in a new special climate and nature fund Unilever has identified a number of new measures and commitments to improve the health of the planet by taking more determined measures to combat climate change, protect and regenerate nature, and conserve resources for future generations. Unilever
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