Onerous Rock companions The Mercury Phoenix Belief for Pleasure Month
The partnership marks the eighth year of Hard Rock's collaboration with The Mercury Phoenix Trust to help fight HIV / AIDS
Hard Rock International has announced the continuation of its long-term partnership The Mercury Phoenix Trust, an organization created in memory of legendary musician Freddie Mercury by band members Brian May, Roger Taylor and manager Jim Beach.
In honor of Pride Month, the brand created the “All is One” collection. A portion of the proceeds will go to the Mercury Phoenix Trust to support the global fight against HIV / AIDS.
As part of the partnership, the Freddie Mercury brand will offer merchandise inspired by T-shirts, lapel pins, hats and more, as well as co-branding events. The merchandise line was named to honor one of Hard Rock's core themes: "All is One".
"As a brand committed to upholding our core motto and philanthropic values, we are pleased to continue our longstanding partnership with The Mercury Phoenix Trust and to offer a Pride range of goods that underlines our passion for celebrating equality," said Benito Mendez , VP of Merchandise, E-Commerce and Licensing for Hard Rock International.
"Throughout Pride Month and beyond, Hard Rock remains committed to supporting the important work of foundations like The Mercury Phoenix Trust."
As a loyal partner since 2013, Hard Rock has donated the proceeds of its annual Freddie for a Day celebrations to The Mercury Phoenix Trust so fans can attend Hard Rock house celebrations around the world and honor the legendary Freddie Mercury.
