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Soon after Fair life The milk category was stirred up in 2015 with its delicious, ultra-filtered milk, which contains more protein and less sugar. The fans started screaming for fairlife ice cream. They illuminated the brand's social media feeds with DMs and homemade videos, wrote letters, and even applied to the Petitions Personal Office in Chicago to get its creamy, delicious goodness going with the frozen goodies.

Thanks to a partnership between Fairlife and Boardwalk Frozen Treats, America's ice cream dreams are finally coming true. Seven flavors of Fairlife Light Ice Cream – vanilla, chocolate, cookies and cream, chocolate peanut butter, double fudge brownie, Java chip and mint chip – meet selected grocery and retail stores in 14 ounces. Container.

All varieties are made with ultrafiltered milk for a creamy texture and delicious taste. Depending on your taste, Fairlife Light Ice Cream contains 8 or 9 grams of high-quality protein with half the fat, 40% less sugar and 40% fewer calories than conventional ice cream. All are lactose free and made with natural flavors and sweeteners. They have no artificial preservatives, dyes or growth hormones.

The launch offers a differentiated offering for the ice cream category worth $ 14 billion / £ 11.1 billion and meets the growing demand for milk desserts that are better for you.

"After listening to what our consumers told and asked us about and looking at market trends, we saw a great opportunity to move our dairy nutrition information from the refrigerator to the freezer," said Tim Doelman, CEO of Fairlife. "We are delighted to be able to apply our proprietary cold filtration process, which provides the fairlife basics for high-quality milk, to frozen goodies."

Doelman, a veteran of the ice cream industry, notes that while the "healthier" ice cream segment is filled with products that contain less sugar and more protein than traditional offerings, the previously missing ingredient has been tasted.

"The repeat purchase rate for many of these competitive products is low due to the disappointing taste," he said. "Fairlife stands for great nutrition and great taste. Our milk production process enables us to do things that others cannot. Both our consumers and our retail customers are amazed by what we bring to the market."

He adds that while Fairlife is not an ice cream company, his team has over 40 years of experience in ice cream development.

To bring the new brand onto the market, Fairlife has partnered with Promenade frozen goodies, a company with extensive experience in the sales, marketing and distribution of national ice cream brands. "The Boardwalk team knows the ice path to the market and how to sell and promote a new brand like ours better than anyone else in the store," said Bill Kelly, Fairlife's chief marketing officer. "Sales and insightful marketing are critical in this category and we couldn't have found a better partner."

David Owens, CEO of Boardwalk Frozen Treats, added: “As a pioneer in the dairy industry, Fairlife has consistently introduced a variety of innovative milk-based products that have a strong nutritional profile and taste great. We knew the new line of Fairlife Light Ice Cream would be no different, and we are proud to join them when they make this leap. "

The relationship will be similar to the collaboration between The Coca Cola company and its network of independent bottling partners, noted Doelman. "We will provide the base formulation to Boardwalk, which will complete the freezing and production process before the ice is packaged and shipped to retail customers across the country," he said.

The line could eventually extend to novelties – popsicles, cones, ice cream sandwiches, and the like – that are becoming increasingly popular as consumers reach for one serving.