Procter & Gamble commemorates Delight Month with Gray New York
Gray New York created “The Pause” with Procter & Gamble to encourage people to #LeadWithLove
Procter & Gamble, an American multinational consumer goods company, once again commemorates Pride Month with "The Pause", a new short film by Gray New York. The break is the moment of hesitation for an LGBTQ + person before meeting someone who is new. These seconds of concern before you introduce a partner to whether they're 17 or 70 and decide how much of yourself to reveal to others.
The understated film shows the moving reflections of members of the LGBTQ + community who are talking about the break. The concerns about social stigma, pride in self-affirmation, and the same hopes for dignity and equality that everyone strives for. The 60-second film ends with a simple human truth: "When love is around, there is no pause." #LeadWithLove.
The film is designed to encourage the wider community to notice, reflect and recognize how their response and acceptance can make a difference in many lives. P&G and its brands are working to increase visibility and bring others together to raise USD 5 million / £ 4.03 million for LGBTQ + communities most affected by Covid-19 and Can ' t Cancel Pride in association with I listened to the radio.
More information can be found here.
