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"First-class use of SEO keywords in the content of the website means that the business is overflowing with unstoppable profits."

And even the latest statistics boldly explain that. Research shows that around 95% of people look at the first page of search results. In addition, only the first three results get the maximum number of clicks. Can we miss something today that is as important as search engine optimization?
Definitely not!

Know what SEO keywords are

SEO keywords, or simply keywords, are certain words or phrases that a user types into the search engine field to access certain information available on the Internet.

"The keyword can be described as an opening that leads people to organic search results and ultimately to the website where they can find what they're looking for."

Knowing the right keywords for search engine optimization is therefore of crucial importance. It will help you identify the phrases that are used to find specific information and update your website accordingly.

Importance of keyword research

Keyword research sounds like interpreting the language of your potential visitors and using this knowledge to optimize your content as much as possible.

Need for keyword research

Because it is one of the most valued SEO tasks and also the right way to:

• More website traffic
• Increased leads
• Improved sales

When should keyword research be carried out?

This is the first and most important step in search engine optimization for every website.
In general, this happens when you have decided:

• Discover a new niche
• New ideas for content are required
• The optimization of existing content is necessary

Process of keyword research

It is known that every keyword search campaign starts with the correct identification and categorization of keywords. The process of keyword research explained below offers a fine structure and a solid basis for recognizing, expanding and prioritizing keywords.

1. Know everything about your keyword area

For this step, you need to create a comprehensive list of words that revolve around your business. Remember that the list should be prepared to take into account that it should interest the searcher.
You can use the following methods to prepare a word draft:

• PPC data
• Insight of competitors
• Internal search data
• Google suggests data
• Analytical data
• Your second sight

2. Prioritize your list

Now that you've expanded your keyword list area, it's time to prioritize your preferred keywords that you’re targeting with a campaign you’ve set. These keywords will also be your preference if you start creating links much later.

For example: Petco can choose a target word like "dog food". On the contrary, a pet store in Pacific Beach may choose a more specific keyword, such as "good dog food in Pacific Beach".
At the end you can choose 30 keywords or 100 keywords, the choice is yours!

3. Extend your list

If you want to expand your keyword list and understand the relative search volume of each keyword, you can rely on the Google Keyword Tool or other tools like Wordtracker and Keyword Discovery.

In addition, you need to be aware that Google's projected search volume is not 100% accurate and does not help compare the relative popularity of one word with another.

To understand this, consider this example: Keyword X has a monthly search volume of 10,000 and Keyword Y has a monthly search volume of 20,000. Then you can assume that Keyword Y is popular. However, don't expect to get 20,000 users per month if you get number one for keyword Y.

Per tip: You can use the paid search method to extract information about the popularity and conversion rate of keywords.

4. Split your priority list

To get a clear picture of detailed reporting and a thorough understanding of performance, you should categorize the keywords. It is best to categorize the keywords between brand and non-brand.
The help categories may include the things listed below that represent a specific business goal.

• Product Type
• Group of companies
• Sub-brands

This will help your team understand the implications of SEO to a more relevant extent.

5. Identify the preferred landing pages

When you perform on-page optimization (H-tags, content, meta descriptions, and page titles) for your desired landing pages, you will conclude that a particular page may only be relevant to one or two main keywords.

Here you can use additional keywords that have not been marked as priority keywords to improve optimization efforts.

6. Redefine the keyword list overtime

To identify new opportunities for your business to grow, it is important that you find out the latest keyword phrases by looking at analytical and PPC data. This applies in particular to current brands and sub-brands that are driven by seasonal work.

Which tools are best for keyword research? We have introduced the top 10 keyword research tools:

1. Ahrefs Keyword Explorer

Ahref's Keyword Explorer is one of the best keyword research tools and offers a comprehensive keyword report. It relies on clickstream data to get click metrics only.
Outstanding attributes

• More than 1000 keyword suggestions are provided.
• Available in over 171 countries.
• Comprehensive SERP overview.
• Gives a suitable keyword level of difficulty.
• Metrics can be clicked to improve the click rate.

Price::
Ahrefs offers 4 price plans. The price starts at $ 82 a month for an annual payment plan for freelancers, mid-sized businesses, online marketers, and other larger brands.

2. KWFinder

With KWFinder, developed by Mangools, you can find keywords with little SEO difficulty and use other comprehensive functions.
Outstanding attributes

• Availability of a list of suggestions and a detailed SERP overview.
• A great and easy way to navigate through the user interface.
• Search for keywords in any language.
• Get accurate statistics for keyword conflicts.
• Redefine the list of keyword suggestions with filters.

Price::

KWFinder contains 4 other SEO tools as it is part of the Mangools package. A handful of searches are only allowed. You should choose an annual plan to save up to 40% on each of the three subscriptions.

• Basic: $ 30 for small businesses and freelancers
• Premium: $ 40 for new blogs and startups
• Agency: $ 80 for large websites and e-commerce shops

3. Majestic

Majestic is a powerful tool for newly created blogs and small businesses that don't have the right resources to invest in search engine optimization.
Outstanding attributes

• Pay attention to easily procured sets.
• All SEO functions can be found in a single toolkit.
• Research the competitiveness for each keyword.
• The Trustworthiness versus Authority diagram can be viewed to perform the website analysis.

Price::

Majestic gives you the opportunity to sign up and do 3 free searches to get used to the platform. You can rely on the SEO toolkit for $ 83 a month when choosing the annual billing option.

4. Google Keyword Planner

Google Keyword Planner is a simple sailing option with some basic functions. It displays data directly from Google and the results can be easily combined with AdSense monetization.
Outstanding attributes

• It is best for business websites.

• You can use the "Top of page" bidding area to find commercial keywords.

• The target volume can be reached directly from Google.

Price::

Google Keyword Planner is available for free.

5. Moz Keyword Explorer

Moz is an expert in ready-to-use keyword recommendations. Organic clickthrough rate and priority rating are two of the best and most unique data points.
Outstanding attributes

• It offers users a one-month free trial.

• You can get keyword-related suggestions.

• For intelligent targeting, the organic click rate and the priority value are given.

Price::

You can sign up for a Moz account for free and receive 10 free inquiries every month. In addition, you can easily include the Moz Keyword Research feature in the "Medium" plan, which starts at $ 179 per month from the free 30-day trial.

6. Long Tail Pro

Long Tail Pro triggers long-tail keyword recommendations for niche websites, which is the new standard for SEO.
Outstanding attributes

• Long-tail keywords are easy to get.

• Get robust, comprehensive keyword metrics.

• For more than 2,500 SERP lookups every 24 hours.

• Recommendations for the integration of highly variable organic transport can be obtained.

Price::

Long Tail Pro is a premium tool and offers a free 7-day trial. Subscriptions can start from as little as $ 25 a month. There are currently three plans:

• Starter: $ 25 per month

• Pros: $ 45 a month

• Agency: $ 98 per month

7. Keyword tool

As one of the top tools on the market, the keyword tool offers analysis for various search engines such as Google, Bing, YouTube, Amazon and App Store.
Outstanding attributes

• Allows export results in CSV.

• Basic UX for beginners.

• Get great keywords with Google Autocomplete.

• Added Instagram and Twitter keyword analysis for social media marketing.

Price::

The keyword tool is somehow comparable to the Google Keyword Planner. It's extremely easy to get and free for the first 750+ keywords. The basic plan for this tool starts at $ 69 a month and the bill is drawn annually.

8. SEMRUSH

SEMRush makes things precise by suggesting 5-10 very suitable keywords instead of a long list of keywords. This gives you an additional advantage over your competitors.
Outstanding attributes

• Receive annual keyword trends.

• Get access to the entire Keyword Research Toolkit.

• Uncover long-tail keywords and various ideas for ad groups.

• A keyword difficulty analysis can be done.

• Organic traffic information is easier to obtain.

Price::

A 7-day free trial version of the service is hosted by the platform. SEMrush has four main categories of pricing plans:

• Pros: It's ideal for budget-driven websites and freelancers. It starts at $ 83 a month and is billed annually.

• Guru: It starts at $ 166 a month and is perfect for SEO agencies and small to medium-sized startups.

• Business: It starts at $ 333 a month and is flawless for e-commerce agencies.

• Company: Here SEMrush can adapt a plan according to your requirements if your content strategy is extensive.

9. SpyFu

SpyFu lets you analyze your competitor's SEO design. This tool provides valuable virtual keywords to help you in a highly saturated niche.
Outstanding attributes

• Discover the difficulty of speed rankings and historical changes.

• Additional modules are available for in-depth domain analysis.

• Compare different websites fighting for a single search term.

Price::

SpyFu can be viewed as slightly different from the other tools mentioned here. This can be proven by the fact that it offers real-time feedback. You can pay $ 33 a month for an annual billing option while subscribing.

10. Serpstat

Serpstat is an excellent all-in-one option for combining website analysis, backlink analysis, SERP analysis, keyword research and site audit functions.
Outstanding attributes

• It will prove to be budget friendly.

• You can find keyword difficulties and keyword trends.

• Find out about your competition using the competitive graphics feature.

Price::

You can use Serpstat for free a few times by signing up for a free membership. A personal plan can be purchased for $ 55 a month.
What are the best practices related to keyword research?

It cannot be denied that Google algorithm updates are essential to emphasize content quality. It is also true that over time you will have to type something into the search results field to get the results you want.

Thankfully, any marketer can improve their content strategy by effortlessly using keyword search best practices.

1. First, have an idea about your audience

Before the massive task of keyword research officially begins, you need to understand who you are optimizing for.

Strict market research should be carried out to help marketers get into the heads of their selected target groups. In addition, an appropriate adjustment of topics that appeal to customers is a crucial step. And the reason is as simple as falling from a tree trunk. You bring the audience to your website by presenting the content that is only your favorite.

2. Do not use identical variations

To expand your keyword portfolios, consider whether you want to use variations of apropos phrases. According to many marketing consultants, this is the number one rule for an SEO big shot.

In this sense, Ubersuggest is an extensive tool for keyword suggestions and a first-class asset for every SEO content game plan. For example, a marketer can easily enter a general keyword such as "marketing training" and the tool will display a large list of possible variations of phrases to think about ("marketing training tips", "marketing training certifications", etc.) ).

3. Longtail Keyword Phrases is the goal

Longtail keyword phrases are embedded in a market-specific manner. When you think of the word "marketing", you will soon find that this word can refer to everything from content marketing to sales marketing – not exactly a niche audience.

However, in order to optimize the content for an accurate audience, it is good to be clear. "Digital Marketing for Beginners" appears clearer and clearer. In addition, the longtail keywords have less competition, which in turn is a plus.

4. Determine opportunity areas

Recognizing different areas of opportunity creates a positive mood for SEO excellence. The Google Adwords Keyword Tool can take the form of an outstanding right man for keyword research. It improves the organic search rate along with pay-per-click campaigns. Through the opening for different phrases in the search field, marketers can analyze the search volume and at the same time recognize which keywords offer the unsurpassed possibilities.

5. Keep track of traffic analytics

Around 29.3 million websites actively use Google Analytics. This is precisely due to the ability of this platform to help with keyword selection for planning SEO content. By tracking changing traffic trends, marketers also get an idea of ​​what kind of keywords are driving visitors to their website. With these trends, future content plans can be created very efficiently.

6. Say similar things with different keywords

There can be more than one way to reach a certain point – Marcus Sheridan, content marketing guru

This was the thought that came to Marcus when he was creating content for his swimming pool company's blog. He decided to write about how much certain types of pools cost, and then wrote about the costs of those types of pools.

A closer look at these blog posts shows that they are similar in one way or another. However, the search engine recognizes "What are the costs?" And "What are the costs?" As different keyword phrases. By structuring content that was optimized for both sentences, he was able to attract more visitors to his website, regardless of how they searched for it online.

7. Let keywords control the content process

In general, many content strategies use keyword keywords to optimize content elements after the blog posts are written. The opposite of that works great too. Once the keyword list is created, marketers can go through it to get new ideas for content. This also eliminates the plausibility of later searching for keywords.

Sum up

Search engine optimization has changed enormously over the years. Nevertheless, keyword research remains a crucial factor for the amazing success of the SEO content strategy. The right processes, tools and practices can be of great help to assert yourself in the prevailing competition. After all, brand visibility is the goal!