The Zulu Alpha Kilo Campaign urges everyone to rethink Social Visits Please (RSVP). Zulu Alpha Kilo, an internationally recognized creative agency, is launching an awareness campaign, "Stayhome", by reformatting each country's flag to demonstrate the #StayHome concept, creating patriotic TV spots, and creating social posts that remind us all of social visits Please (RSVP) to
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Brand strategy Insider helps marketing-oriented executives and experts like you to define and increase brand value. BSI readers know that we regularly answer questions from marketing-oriented managers and experts everywhere. Today we hear from David, a CEO in Atlanta, Georgia, who has this question about expanding brand relevance and distinctiveness. "We are an established consumer
The deliverability of emails is one of the most important metrics for your email marketing strategy. Open rates and click rates are important factors. However, if your emails can't get into your subscriber's inbox, you can't get openings or clicks. Let's take a look at what email deliverability is, what you should aim for, and
Use the power of data, technology and creativity to build major American brands through craft and culture. Havas Chicago group has hired three key executives to expand the agency’s leadership team. Former Facebook Executive Liz Roche joins Havas Helia, a digital agency that uses data to create an optimized customer experience as a managing director.
