Month: April 2020

FCA launches #MusicMonday with X Ambassadors, Dermot Kennedy and Ari Lennox FCA Brands are coming together to provide comfort through music to all Americans in the face of this global crisis and to encourage people to commit to staying at home if possible to ensure their health and the health of their loved ones. The

Brand strategy Insider helps marketing-oriented executives and experts like you to define and increase brand value. BSI readers know that we regularly answer questions from marketing-oriented managers and experts everywhere. Today we hear from Aaron, a chief marketing officer in Chicago, Illinois, who asks this question about measuring brand value for B2B brands. "Branding Strategy