Month: April 2020

How Manufacturers Drive Buy Choices

How brands make buying decisions

Brands are extremely important decision aids. If marketing science (derived from behavioral science) tells us that most advertising measures work through greater mental availability – which leads to largely unconscious associations with products and services – what does this mean for brands? Are brands just a collection of memories? And how do they affect the

PepsiCo launches Give Meals, Give Hope to struggle youngster meals insecurity

PepsiCo launches Give Meals, Give Hope to fight child food insecurity

PepsiCo promises $ 1 million / £ 798,360.00 for No Kid Hungry and encourages people to #GiveMealsGiveHope PepsiCo and the company's philanthropic arm The PepsiCo Foundation has announced the launch of Give Meals, Give Hope. With the global health crisis driving school closures across the country, school-dependent children have missed nearly 608 million meals to