Brand strategy Insider helps marketing-oriented executives and professionals like you build strong brands. That is our reason to be. BSI readers know that we regularly answer questions from marketers. Today we hear from Andre, a vice president of marketing in Denver, Colorado, who has this question about the transition of acquired brands. “The insurance company
The ECB10HR-1A from Casio America offers bold designs in the colors of the Honda Racing Team and full-time smartphone link technology To celebrate the 20th anniversary of his Edifice watch collection, Casio America, Inc. is pleased to introduce the ECB10HR-1A, a new high-performance metal chronograph. The new limited edition ECB10HR-1A is a collaboration model with
In email marketing, your primary goal is to send an email that inspires people to act. The first action, of course, is to open the email and read what is in it. This is far more likely if you used an engaging subject line. While creating the perfect email subject line is not an easy
Waitrose, a supermarket company, has announced initiatives it has launched to support its most vulnerable suppliers during the COVID-19 pandemic. The supermarket not only supports British producers and farmers, but also helps the most vulnerable communities in developing countries who supply food and other products through the Waitrose Foundation. Waitrose plans the following: Waitrose will
