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Cannes Lions has announced that the annual festival of creativity will not take place in October as planned. The next edition of the festival will take place from June 21st to 25th, 2021.

As the impact of COVID-19 on consumers and Cannes Lions customers continues to be felt in the marketing, creative and media industries worldwide, it became clear that the priorities of Cannes customers have shifted to the need to protect and protect people To serve consumers with essential elements and to focus on the preservation of businesses, society and the economy.

The tough decision of the Cannes Lions follows in-depth consultations with its partners and customers, reflecting the unprecedented social, health and economic challenges that the world is currently facing, as well as the desire, any uncertainty about the implementation of awards and events for Cannes partners and eliminate customers.

Philip Thomas, Chairman of Cannes Lions, commented: “Cannes Lions has always been about creativity and the Lions. We are aware that the creative community has other challenges to overcome and is simply unable to propose the work that sets the standard. The marketing and creative industries, like so many others, are currently in turmoil, and it is clear that we can play our small part by eliminating all speculation about the festival this year. We tried to make our decisions as early as possible to give the industry complete clarity on the situation. That is why we are announcing this step today. "

Simon Cook, managing director of Cannes Lions, added: “We are all looking forward to a more positive time. At the moment, Cannes Lions will continue to bring the global creative community together and provide inspiration where we can find them. Our latest call for inspiring creative stories from around the world has already gathered hundreds of reports about our community that have come together and show progress in this crisis. We firmly believe that Lions will continue to provide valuable recognition to this community and look forward to celebrating and honoring the work in 2021 when the world hopefully feels more stable and our community can focus on what it does she earns. "