Blog

Cincoro tequilaThe company, made up of five rivals who have become friends and won 12 gold medals, is now available online through a partnership with the leading e-commerce company Thirstie, Inc.

To commemorate this milestone and help some of the people affected by the recent economic disruptions, Cincoro has joined the #TipYourBartenders campaign and has 30% of all online order earnings until May 1st Bartender Guild Emergency Response Program.

"The essence of Cincoro is to share and get together and we want to use our online launch to support the bartender community at this point," said Emilia Fazzalari, CEO and co-founder of Cinco Spirits Group, LLC.

"It's an exciting step for us to be available for home delivery with Thirstie while giving something back to bartenders across the country." We are grateful to work with the USBG Foundation to generate donations for their bartender emergency program. "

"Thirstie's responsibility is to help brands and retailers grow and thrive in today's ever-changing market," said Devaraj Southworth, CEO and co-founder of Thirstie. "We are delighted that Cincoro has chosen to use Thirstie Access, our new turnkey e-commerce solution that is fully compatible with the industry's three-tier system and enables the brand's consumers to shop online and enjoy at home . "

"We have been supporting the bartender community through our Bartender Emergency Assistance Program (BEAP) for many years, and this community needs us now more than ever," said Aaron Gregory Smith, Executive Director of the United States Bartenders & # 39; Guild.

“Bartenders and other hotel professionals are an important part of our community, and we are here to help the most needy in our industry. We are grateful to Cincoro and our other partners for increasing their support. "

Cincoro Tequila was developed out of a passion to create the best tequila in the world. It was created by Michael Jordan from Charlotte, Jeanie Buss from Los Angeles, Wes Edens from Milwaukee, Emilia Fazzalari and Wyc Grousbeck from Boston.

The brand has won 12 gold medals across the portfolio at the most prestigious liquor competitions, including a double gold for Cincoro Reposado at the 2019 San Francisco World Spirits Competition. Cincoro inspires liquor lovers to take a sip, enjoy and smile by enjoy on the rocks or in your favorite cocktail with friends and family.

Thirstie Access technology enables alcohol brands to connect with and sell to consumers through their brand websites. You can place orders with retailers that deliver spirits, wine, and beer as needed.

With the Thirstie solution, alcohol brands can also collect meaningful insights and data on consumer behavior. These analyzes have so far not been available to brands due to the high level of conformity in the industry. In particular, the turnkey capability of Thirstie Access offers brands the opportunity to enter the e-commerce sector in less than 24 hours.