Month: February 2020

In all the years of my practice, by far the best definition of branding that I have used is "managing perceptions in people's minds". It shows us where the effect of branding takes place – in people's minds – and what that effect looks like – managing perceptions. To understand what branding does, consider the

Bacardi returns to the bar and publishes the Bacardi Cocktail Trends Report, which shows what will happen in 2020 7000 Bacardi Employees around the world tuned in on their absence message to go downtown and visit bars in more than 100 cities. All this to find out what's new for cocktails next Thursday. The "Back