MKTG hires top creatives after spending 15 award-winning years as an Executive Partner / Executive Creative Director at Ogilvy MKTG. Dentsu Aegis NetworkVictoria Azarian has been named the new chief creative officer for the United States by the world's leading lifestyle marketing agency. As brands increasingly focus on experiences that appeal to consumers and tell
Customers are increasingly demanding more from B2B organizations. You no longer want to be treated as "leads" in your system. They want simple, fast and intuitive solutions to their complex problems. And they have options. This is where an advanced lead generation strategy comes in. The new generation of digitally savvy customers researches a large
In a world where countless companies compete against each other online, branding has become one of the most common buzzwords. Everyone in a company thinks about branding at some point, from the CEO to the marketing manager. If they are not obsessed with the company's brand, consider their own brand. After all, the reputation today
Leo Burnett Chicago hires Kaylin Goldstein as executive vice president and Mike Davidson as production manager Leo Burnett Chicago, an advertising agency, recently announced the inclusion of Kaylin Goldstein to the agency's strategy team. Goldstein becomes Executive Vice President and Strategy Director of Coors Light. Goldstein brings a combined doctorate in anthropology and extensive agency
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