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I recently spoke with Tammy Abraham, vice president of corporate partnerships at National Geographic, who gave a deep look at the National Geographic brand. Tammy reveals that NatGeo has made a huge leap from awe to relevance in the past decade, and has grown from a magazine to a multi-channel publisher.Historically, readers valued National Geographic
Today almost every company competes for the best and smartest professionals. The war is fierce and organizations have to find ways to stand out from the competition. If your Company of your choice as an employer, you will continue to struggle with the bond. You lose your top performers to competitors who can meet their
Digital advertising is one of the most powerful ways to start, expand or scale a company online. Period. It can be used for any type of product or service, in any industry and in any size. What is so magical about it? Why does it work so well? Well, for starters, With digital advertising, you
What is the future of branding and packaging after the 10th edition of the World Branding Awards? After hosting the 10th edition of the World branding Last November we thought about what makes a brand relevant to regular consumers every day. Some of the top brands in different categories came together to celebrate the biggest
