Month: January 2020

How BarkBox Took an Obscure Vacation and Turned It right into a Killer Social Media Marketing campaign

The BarkBox Instagram page is taken over by squirrels

January 21 is National Squirrel Appreciation Day and there are really only two types of people who know this: Squirrel enthusiastsBarkBox pendantSquirrel lovers love squirrels. BarkBox, on the other hand, has turned this dark vacation into a social media campaign that is impossible to talk about. In digital marketing, it's easy to do things banal.