From AR to VR to marketing technologies and personalization strategies: the toolkit for B2B marketers offers numerous new opportunities to get in touch with B2B buyers. Find out Which technologies and investment opportunities have become an independent task. To better understand the priorities of B2B companies in 2020, our CMO by Adobe team turned to
Corporate training continues to develop. Employee expectations have shifted and companies have to adapt if they want to hire and retain top talent. In addition, companies are reviewing their training options to find out how their programs can give them a competitive edge. A handful of factors have made a significant contribution the change in
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Digital marketing knows no changes. We have to stay up to date if we want to keep up to date with the constant changes in algorithms and regulations – and part of that is positioning ourselves for success. What will digital marketing look like in 2020? We had 17 digital marketers telling us what they
Finding suitable mechanisms for training companies is a must if a company wants to remain competitive. Without adequate training, recruitment and retention will suffer. The organization may also have difficulty empowering its employees, which can affect growth and productivity. Learning in the classroom was once the preferred training Today many companies switch to eLearning. If
It is often difficult to convince employees to set priorities for their learning. Many professionals have hectic appointments and strive for work-life balance. When you combine this with eLearning courses that are not engaging, highly relevant, or easy to use and mobile, it's not surprising that they don't focus on learning. However, if you create
I love account based marketing (ABM). I have been leading ABM teams for some time now and find this incredibly satisfying. For me it's almost like a play. With a lot of individuals and teams able to start a unified campaign, there's a lot of preparation and planning, and – if done correctly – the
Omnicom PR group, a division of the Omnicom Group, announced yesterday a strategic alliance LaVoieHealthScience to provide global customers with a broader range of integrated teams with health and scientific experience. The alliance combines the magnitude of OPRG with LHS 'capabilities in strategic communications, including investor relations and financial communications, as well as health and
