Blog

NEW YORK, March 22, 2021 / PRNewswire / – As Internet penetration increases, businesses of all sizes in all industries are digitally marketing and promoting their products / services on social media, third-party websites, search engines, email, mobile apps, and SMS. Because of this factor, the worldwide marketing automation software market revenue was $ 4,057.3 million For 2019, a CAGR of 13.1% is forecast for the period 2020–2030 $ 15,018.5 million by 2030 according to P&S Intelligence.

This is because this software supports relationship management, targeted segmentation, lead generation and evaluation, as well as cross-selling and up-selling of opportunities. Another major driver of the growth of the Marketing Automation Software market is the strong desire of companies to better connect with their customers and to build trust and long-term relationships.

Key Findings of the Global Marketing Automation Software Market

• Increasing use of social media is driving the demand for marketing automation software
• The requirements for services are increasing faster than for solutions
• Companies are quick to adopt predictive lead scoring tools
• Marketing automation software integration with AI key opportunity for gamers
• The cloud preferred way of delivering marketing automation software
• Growing demand for solutions that lead to fierce competition in the market

Get Sample Copy of this Report at https://www.psmarketresearch.com/market-analysis/marketing-automation-software-market/report-sample

During the COVID-19 crisis, the growth of the marketing automation software market temporarily stalled as lockdown measures implemented around the world resulted in the closure of a large number of factories and corporate offices. Due to widespread financial hardship due to reduced salaries and unemployment, people are not buying non-essential goods. As a result, companies also have low sales and earnings. Hence, they are reducing their marketing spend in order to feed themselves.

In the past, the solution bifurcation had the larger share of the marketing automation software market due to its offering. Such solutions are used across industries to capture leads, gather real-time data on potential customers’ engagement with the company based on the content they publish on multiple digital channels, and create and manage advertising campaigns.

In the coming years, the higher CAGR in the marketing automation software market of 16.3% is expected to be seen in the bifurcation of small and medium-sized enterprises (SMB) under segmentation by company. To compete with large companies, SMBs use the latest technologies, including cloud computing and the Internet of Things (IoT). In addition, there is a strong need for SMBs to reduce their operating expenses and the volume of repetitive tasks, and to analyze customer requirements by tracking their engagement on multiple digital platforms.

Browse the detailed report with COVID-19 Impact Analysis on Marketing Automation Software Market Research Report: By Offer (Solutions, Services), Enterprise (Large Enterprises, SMB), Deployment (Cloud, On-Premises), Application (Lead Management, E. -Mail Marketing, Campaign Management, Inbound Marketing, Reporting & Analysis), Industry (IT & Telecom, Manufacturing, Education, Media & Entertainment, Healthcare, Retail & E-Commerce, BFSI) – Global Industry Analysis and Growth Forecast to 2030 @ https: //www.psmarketresearch .com / Market Analysis / Marketing Automation Software Market

The cloud bifurcation will continue to dominate the marketing automation software market on a deployment basis for years to come. Cloud computing offers users several advantages, such as: B. higher data storage capacity, lower IT expenses and more flexibility in data access. In addition, cloud-based solutions can be easily integrated into the users’ existing hardware and software, which means that data transfer and analysis can be carried out without any problems.

Currently, North America is the most productive market for marketing automation software due to the rapid shift of companies to digital marketing, the presence of established market players, the continuous evolution of the IT sector, the increasing awareness of the advantages of automated marketing activities and the growing need to create personalized products and advertising campaigns manage them effectively.

Submit an inquiry about this report at https://www.psmarketresearch.com/send-enquiry?enquiry-url=marketing-automation-software-market

During that decade Asia Pacific (APAC) is likely to be the fastest growing market for marketing automation software due to the proliferation of the internet, increased traffic on social media platforms, the expansion of the retail and e-commerce sectors, and the advancement of IT infrastructure . In addition, the rapid adoption of digital marketing strategies by regional companies, the digital transformation of SMEs and increasing government investments in the IT sector are driving the demand for marketing automation software in the region.

The world’s best-known market players for marketing automation software include IBM Corporation, ActiveCampaign LLC, Teradata Corporation, Oracle Corporation, Salesforce.com Inc., SAP SE, SharpSpring Inc., Adobe Inc., SAS Institute Inc., HubSpot Inc. ., Act -On Software Inc. and Infusion Software Inc.

Browse other reports

Robotic Process Automation Market – https://www.psmarketresearch.com/market-analysis/robotic-process-automation-market

Deep Learning Market – https://www.psmarketresearch.com/market-analysis/deep-learning-market-report

About P&S Intelligence

P&S Intelligence is a provider of market research and advisory services that meet the market intelligence needs of emerging industries around the world. As an entrepreneurial research and consultancy firm, P&S provides the base of market intelligence and strives to perform thorough landscape analysis of the ever-changing market scenario in order to empower companies to make informed decisions and justify their business strategies with astuteness.

Contact:

Prajneesh Kumar
P&S Intelligence
Contact: + 1-347-960-6455
Email: [email protected]
Web: https://www.psmarketresearch.com

Logo: https://mma.prnewswire.com/media/1224988/P_and_S_Intelligence_Logo.jpg

SOURCE P&S Intelligence