1-800-Flowers.com declares collaboration with Jason Wu
1-800-Flowers.com, a flower and gift brand, announced that it has worked with global design talents. Jason Wuto bring out an exclusive range of modern and elegant bouquets. The Jason Wu for Wild Beauty collection, now available nationwide, offers trendy arrangements that embody the designer's characteristic aesthetics of femininity and sophistication.
Content behind the scenes, specially designed thank-you notes and the option to preview selected bouquets in 3D enable customers to have a comprehensive digital experience when they are introduced to the new collection. This is Jason Wu's first collaboration with a flower and gift brand.
"Jason Wu is one of the most prestigious fashion designers in the world and we are excited to work with him on this truly original collection that reflects his unique position in terms of floral design and bouquet presentation," said Valerie Ghitelman, vice president of product development and design, 1-800 -Flowers.com.
"We are excited to not only share these beautifully designed arrangements with our customers, but also to engage them with distinctive content that provides insight into Jason's design influences and more."
"Playing a role in making an intimate decision about what to wear every day is such an important part of my job," said Jason Wu. “It is an honor to extend this concept to the graceful details that people bring to their homes. This collection with 1-800-Flowers.com is particularly important to me because of my lifelong love of flowers. Flower elements inspire me again and again and have been a consistent theme throughout my career. I am very happy to celebrate the beauty of flowers in this new and special way. "
Jason's design influences such as modern femininity and refined style are reflected in the entire Jason Wu for Wild Beauty collection. The chic, collected arrangements include freshly cut flowers such as roses, sunflowers, gerbera daisies, thistles, aster and mini calla lilies, which are grown with love on selected environmentally friendly, sustainable farms.
Each bouquet, which contains a mixture of textures and flowers that are unique for the respective season, is packaged in white kraft paper and comes in a unique gift box. Customers can also order a galvanized flower bucket to showcase their arrangement.