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NEW YORK–(BUSINESS WIRE) – Zeta (NYSE ZETA), a cloud-based marketing technology company empowering companies to more efficiently attract, grow, and retain customers, today announced it has acquired the technology platform and data from Apptness, a digital technology company with its own audience Engagement technology.

Founded in 2015, Apptness operates a digital survey platform that offers comprehensive capabilities to engage consumers on websites across the open web, provide marketers with proprietary insights and audiences, and provide publishers with new monetization opportunities. The acquired platform will be integrated directly into the Zeta Marketing Platform, expanding and enriching the Zeta Data Cloud with over 45 million monthly incremental high-fidelity consumer signals.

“Apptness’s technology for empowering publishers is unmatched and we anticipate it will be technology, computational, and financial for Zeta. For example, we expect it to enrich our data footprint, strengthen our actionable 360 ​​° view of the consumer, and help Zeta customers achieve even better results, ”said Co-Founder, Chairman and CEO David A. Steinberg. “I’m also very excited to welcome the talented Apptness team to Zeta as they expand our specialized sales capabilities.”

The acquisition accelerates several of the growth drivers planned as part of Zeta’s initial public offering:

Strengthens the data cloud. Adds incremental consumers to the Zeta Identity Diagram and enriches consumer profiles with more than 45 million monthly behavioral cues related to consumer lifecycle and financial metrics. Additionally, this is expected to increase Zeta’s pool of first-party tracking pixels.

Revenue efficiency. The acquired Apptness business will be included in Zeta’s platform revenue and is expected to reduce Zeta’s cost of sales as a percentage of revenue.

Increases sales capacity. The Apptness executive team includes salespeople with extensive experience in the digital marketing ecosystem.

Extends the publisher functions. The Apptness platform is served to Zeta’s network of more than 6 million websites to drive consumer engagement and increase subscription revenue.

Dominik Szabo, CEO of Apptness, said, “Apptness has differentiated itself with a strong team focused on driving innovation through dynamic and cutting edge technology. We believe our product will complement Zeta’s approach to generating high quality returns for customers. Our sales and engineering teams are proud to join this incredible organization and be part of this fast growing company. ”

About Zeta

Zeta Global Holdings Corp. (NYSE: ZETA) is a leading data-driven, cloud-based marketing technology company that enables companies to more efficiently attract, grow, and retain customers. The Company’s Zeta Marketing Platform (the “ZMP”) is the largest omnichannel marketing platform with identity data at its core. The ZMP analyzes billions of structured and unstructured data points to predict consumer intent using sophisticated artificial intelligence to personalize experiences on a large scale. The company was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City. More information is available at www.zetaglobal.com.

Forward-Looking Statements

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