YouGov rebrands Canadian sports activities analysis consultancy | Information
UK & CANADA – International research and data analytics group YouGov has renamed Charlton Insights, the Canadian sports research company it acquired in March, to YouGov.
The move brings YouGov’s Canadian business in line with its other offices around the world. What follows is a period of consolidation and growth for the company.
YouGov has taken over the headquarters in Toronto Charlton Insights earlier this year to expand YouGov Sports’ presence in Canada. YouGov now offers daily tracking of Canadian consumer sentiment for brands, teams and sports leagues.
Gordon Hendren, Managing Director for Canada, YouGov, said, “Canada is such an important strategic market for YouGov and this move brings it all under one roof. Our customers are already familiar with online research and they like that YouGov’s data products and services allow them to take control of the research experience. “
YouGov’s Canadian data is in its globally networked. integrated record, his. combined Brand index and Profiles products, along with tools like DestinationIndex and global gambling profiles.
The Canadian branch also offers international data to clients who need analysis outside of the domestic market.
