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Wunderman Thompson's interactive application leads brands in the next steps to accelerate local recovery actions and programming

While many states are still blocked, some have opened and the overall companies are working on planning their COVID-19 path to recovery. In an effort to provide brands and organizations with insight into decision making amid the COVID-19 pandemic, Wunderman ThompsonThe digital marketing company has launched a powerful interactive application based on its Identity Network of Human Insights and IBM's Watson Machine Learning that provides a comprehensive overview of the impact of COVID-19 on communities to help companies take steps the navigation to identify and activate the path to recovery.

Developed at the intersection of health and business, this Identity Network application combines the health, transactional, and demographic data from Wunderman Thompson's Identity Network with publicly available Covid-19 data to provide a daily view of county and community-level communities to create. This first public view provides a meaningful overview for information about the recovery strategy, communication, timing (by location), and activation decisions related to programming to accelerate the recovery of the business.

The three areas of application focus on health conditions, Covid-19 and census (risk), community health support (readiness) and the impact of Covid-19 on the economy (recovery). The application operated by Human Insights was developed to inform measures at the market level and can be divided into further categories, as described below:

Risk: How much is a certain district population or postal code at risk from COVID-19 (based on the CDC guidelines)?
Readiness: How well a district is prepared for the availability of beds in hospitals and intensive care units
Recovery: How economically affected are counties, where they are now, how quickly they recover and when they become "normal" again

"Wunderman Thompson combines the full range of Watson functions and toolchain with its extensive data streams to gain unique insight into a critical aspect of recovery – in a way that protects individual privacy and data ownership," said Seth Dobrin, Chief Data Officer and Vice President, IBM. "This is a great example of how the Watson toolchain can be used to accelerate insights and quickly turn them into valuable solutions for our customers."

“As the community landscape continues to change, we know that the key to effectively navigating businesses is our ability to quickly identify, refine, and activate human insights to deliver value. With our Identity Network powered risk, readiness and recovery application, we give our customers insight into recovery and add their own business information such as branches, customers or suppliers to their own recovery programs, ”said Jacques van Niekerk, CEO, Wunderman Thompson Data.

“We are delighted to partner with IBM Watson as part of our Identity Network to support this mission critical application. We provide decision-making guides in a place none of us have been before, and we are encouraged by the support of our customers in various sectors. We are confident that this will help our customers create and activate localized recovery plans as we all look forward to recovering for our businesses and communities, ”said Michael Murray, President Data Products and Chief Product Officer, Wunderman Thompson Data .