William Murray launches Style Shakers with Class Wins
William Murray and Category Wins launch Taste Shakers to help restaurants generate food revenue
William Murray PR & Marketing The agency has partnered with retail professionals Category wins start Taste shaker – A joint venture that integrates restaurant brands into retailers and opens up significant new sources of income and marketing opportunities after Covid19.
As part of the joint venture, Taste Shakers will bring some of the country's most popular restaurant dishes to supermarket shelves and help retailers offer fresh, exciting new categories to consumers.
Anita Murray, CEO of William Murray, says: “Now is a particularly challenging time for restaurateurs. As the market is not expected to return to the level before Covid until 2025, savvy operators are trying to use consumers' growing appetite for restaurant-quality options at home.
“Many restaurant brands will be attractive to retailers. During the ban, many restaurants took the first step – creating food sets and boxes for the home. However, retail is a complex business. To be successful, all the basics must be covered – hence our connection to Category Wins. "
David Marston, Director of Category Insight at Category Wins, says: “In contrast to the hospitality industry, the food sector is booming. Covid 19 has resulted in a 20% increase in home grocery occasions – an additional six per week – and we're seeing consumers try new dishes and treat themselves, which will continue as the ban goes away. In return, retailers are looking for fresh, exciting products that will help them stand out. Now is the perfect time to start retailing.
“We are perfectly positioned to guide operators and to find the best solution for their company. Thanks to our unrivaled network and unique mix of category, sales and marketing expertise, we can manage the entire process from start to finish – including licensing and manufacturing. "
In addition to the potential for a six-figure source of revenue in the first year, a retail listing can expose a brand to more than 22.8 million households and appeal to an additional 30,000 customers annually.