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Content marketing is one of the most powerful digital marketing strategies that you can use to create valuable and relevant information and pass it on to your target audience. It helps your brand image, attracts new prospects and maintains customer loyalty to your brand, products and services.

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Why do I need a content marketing strategy?

In business, you need to promote your products and services in order to gain brand awareness and reach larger numbers of potential customers. By using content marketing as an advertising platform, you build the likelihood, awareness and trust of potential customers in your brand.

As you develop your content, you should understand the problems people face in their lives and use your content to find solutions to their problems. You need to deliver your content in the right channels, in the right formats, at the right time for the best results.

Why is content an integral part of my content marketing strategy?

Content is a versatile marketing tool that can produce positive results for your company’s bottom line. Some of the types of content are graphics, text, and videos that you post on your website. There are several advantages of content:

1. It’s the fundamental element of a digital marketing campaign.
2. It makes your website an authority and source of vital information in your industry.
3. You can share your content on social media platforms such as Facebook, LinkedIn and Twitter to increase your reach.
4. It increases the awareness of your potential customers for your industry, products and services through relevant information.
5. It can earn links from other websites that will improve your search engine ranking. With a better ranking you can gain a competitive advantage over your competitors.
6. It can convince potential customers to buy your product or service.

What are the benefits of content marketing for my digital marketing campaign?

Content marketing can bring numerous benefits to your business. It can help you achieve your business goals and objectives. Here are some benefits of content marketing for your brand:

1. Strengthen engagement – Informative and relevant content can increase your interaction with your audience through likes, comments and shares on social media and inbound links from other websites.
2. Increased brand awareness – When people read and share your content, your business grows in popularity.
3. Lead generation and maintenance – Your approach to content marketing can convert leads into customers and maintain their loyalty to your brand.
4. Search engine ranking – The more users use your content, the better your pages will rank in the search engines. Your content marketing will also increase your overall domain authority.
5. Higher income – An excellent content marketing strategy can entice customers to buy your product or service.

How can I measure the success of my content marketing strategy?

There are measurable metrics to determine the effectiveness of your content marketing strategy. Here are some of them:

1. To understand how your content marketing is affecting your brand awareness, you should monitor things like video views, downloads, referral links, website traffic, social chatter, and page views.
2. To determine your audience engagement, you should track the blog comments, redirects, inbound links, likes, tweets, and shares of your content.
3. To monitor the impact of your content marketing on your sales, examine your online transactions, offline sales, manual reporting, and anecdotes.
4. To track your content marketing lead generation results, evaluate your email subscriptions, conversion rate, form filling out and downloads, and blog subscription.
5. You should measure your existing customer renewal rates and the percentage of content consumed to determine the effectiveness of your content marketing in nurturing your customers.
6. To track your upsell or cross-sell transactions from your content marketing, monitor your new products or services.

How Much Do I Have to Pay for Content Marketing?

There are several factors to consider when determining the cost of your content marketing efforts. To give you an idea, here is some data to consider:

1. For content research, a provider billed necessary audits in the amount of 100 to 200 US dollars in 2019. A content review is essential in content marketing to identify the areas that need improvement and to give direction to your strategy.
2. You can spend $ 100-2,000 on a 2,000-word post on your blog, social media, and website content. However, some writers are willing to make your content at a cost of $ 1 to $ 2 per word. If you want to rank your content in search results and attract more customers, you need to be willing to spend $ 2,000 to $ 10,000 or more per month.
3. You should update and optimize your content regularly to maintain search engine rankings. Content update prices also range from $ 2,000 to $ 10,000 per month.

Does content marketing deliver the return on investment (ROI) that I imagine?

Content marketing is a hands-on approach that can help you get a high ROI. It’s an essential strategy to engaging your existing and potential customers, building trust, and building loyalty.

This article was previously posted on SocialSellinator’s blog.

Author: Jock Breitwieser

Follow @MrSocialSelling

With over 20 years of international communication expertise in agencies and in-house, Jock Breitwieser is an award-winning communicator. He focuses on digital marketing and communication.
Throughout his career, Jock has worked in agencies and internally, leading global marketing programs that deliver business results. He currently lives in Silicon Valley, California.
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