What Is “Drop Servicing”? | DigitalMarketer
A few years ago, entrepreneurs realized that drop shipping products could help them build businesses with little overhead. They didn't have to run their own factories or pay rent for a warehouse to store their products.
They only had to interest potential customers in their products and could have the product delivered directly to their door.
The magic of the Internet has been unleashed.
Now entrepreneurs are realizing that they can do the same for services. Just like drop shipping sells products to consumers, drop service sells services to other companies.
As the owner of a drop service business, you manage the logistics of the business while employees or contractors provide the services. Your customers pay for marketing, SEO or Facebook advertising services and you act as an intermediary between "factory" and "product".
In this case, the factory is your hired contractor and staff who specialize in this service. Your product is the service they specialize in.
These services can be things like:
- Facebook ads
- Write content
- Graphic design
While drop service is not a new concept, it is a viable business model with countless success stories from the past.
Why start a drop servicing business?
Drop service companies can also be referred to as agencies. The agency model is a team of employees who are great at certain services and are led by one or more founders or managers who help add more customers to the list and more team members when needed.
They are ideal for entrepreneurs who are familiar with the backend of business. You can delegate your little heart and know how to tune for what you need, not what you think is necessary.
While these entrepreneurs are business-minded, they don't necessarily have expertise such as SEO or text creation. They don't keep up with the trends in content marketing and don't focus on becoming a highly skilled copywriter.
Instead, they stick to processes that make business run smoothly and are passionate about building a business that is not tied to the time they spend on a particular service.
For this reason, entrepreneurs consider the business model of the drop service.
While building a funnel with incoming leads, they can scale their business without necessarily spending more time on the work. Tim Ferriss would be proud.
How to start a drop servicing business
The first thing you do as an entrepreneur interested in drop service is choosing your niche. What do you offer your customers? You can offer them a variety of services or a specific service.
For example, you can offer them marketing help from A to Z and support them with their brand messages through to their email campaigns. You can also offer them a specific service, e.g. B. writing texts for websites.
Once you know what your service will look like, you will find your team. Since you need savvy marketers, copywriters, etc., you need to hire people who have experience in the field and are willing to learn more. As the world of marketing is constantly changing, they need to be regularly trained in best practices through courses and workshops. You can also get them to demonstrate their expertise by getting a text or SEO certification.
Then you have to look for customers. As a marketer, your customers are everywhere – it's just a matter of speaking to them in a language they can understand. We call this their pain points.
These are the things that cause them pain by not being solved. For example, a company that wants to run Facebook advertising campaigns but doesn't have anyone on their team who has enough experience has a problem. They know that they can sell more products, but they are stuck without being able to create a Facebook campaign that they know will achieve ROI.
This is where you come in.
By refining your customer avatar, you know exactly what to say so that they recognize that your drop service business can solve one of its greatest challenges (in this case, the desire to start Facebook advertising campaigns).
You show them that you understand the challenge through your landing pages, social media posts, ads and other content in your marketing process. This will help them lead the customer value journey and move them to paying customers with new awareness of your drop service business.
And these are the basics of the drop service.
And once you're ready to get started, There are only a few things you need to define …
# 1: Select the service you want to "delete".
# 2: Define your ideal customer
# 3: Find out how to move them from a new awareness of your company to a paying customer
Once you've set these basics, you're good to go!