Victoria’s Secret unveils its newest Mom’s Day marketing campaign
The Victoria’s Secret campaign celebrates mothers and the strength and love they exude every day
In honor of Mother’s Day Victoria’s secret unveils its latest campaign celebrating mothers and the strength and love they exude every day.
The black and white pictures were taken by the well-known photographer Cass Bird with Grace Elizabeth and her husband Nicolas Krause. Helena Christensen and her son Mingus Reedus; Mayowa Nicholas and her mother Temmy; and Sabina Karlsson with her husband Ricky Jackson and their son Zion. The campaign captures the beauty, authenticity and emotional connection between those photographed and highlights many stages of motherhood.
The brand is the ultimate Mother’s Day gift destination to make mothers feel special on this vacation. Cozy, casual, and luxurious Victoria’s Secret products will be featured throughout the campaign for every mom, including lace and satin sleeps, cotton pajamas, robes, slippers, leggings, fleece sets, beauty and more.
On this Mother’s Day, Victoria’s Secret is once again partnering with local nonprofits to support our Adopt-A-Mom program, which identifies and supports mothers and families in need. For nearly 30 years it has been run by the parent company of Victoria’s Secret, the L brand foundation has donated more than $ 14 million / £ 10.1 million to nonprofits whose missions serve the critical needs of mothers and families.
The Mother’s Day campaign will start on April 13th on VictoriasSecret.com and the brand’s social channels and will be featured on Monday, April 26th, in the Magalog for Mother’s Day 2021.
In celebration of the mothers, Victoria’s Secret is excited to announce the fall of the new Body by Victoria Wireless Maternity Bra. Body by Victoria is one of the most popular bra collections at Victoria’s Secret. The maternity bra design is based on a popular bra silhouette, the Body by Victoria Wireless Bra.
