Vessel Floats by Order — BP&O
Words from Richard Baird
In the Brookpoint district of Greenpoint is Vessel Floats, a new spa for flotation and deprivation therapy that draws on continuing interest in concepts such as mindful living and wellness.
With well thought-out interior design and visual identity developed by New York studio Order, Vessel Floats intends to further develop and bring an experience that has existed since the 1950s into the modern age and to create a holistic experience that supports and expands and about the central experience of flotation.
For those unfamiliar with flotation or deprivation therapy, this means a weightless experience in a tank filled with water with high salinity, lack of sound, and external distractions. This can be supplemented by soothing lights, sounds and vibrations. People can expect an experience that will untangle them from their busy presence, with some hallucinations in a safe and managed environment.
The visual language created by Order is an interesting synergy and manifestation of some things. An interior design detail made of vertical slatted wood panels. The experience of weightlessness, the absence of distraction and the vibrations that occur during a swimmer. These vibrations are given a visual form by cutting Ernst Chladni's Chladni figures (experiments with salt and vibration plates) and the vertical lines.
The logo forms a simple basis and a frame. A two-line Klim & # 39; s Sans untitled logo that expands and collapses vertically is a simple and elegant expression of floating. Anyone visiting the room will likely make a connection between interior design, logo and floating. The typographic style and consistency and continuity of a single line width that connects letters and lines keep the visual noise to a minimum, just like the swimming pools, and correspond to a modern visual language with premium experience. The logo is expanded to fill signage, business cards and menus, the concept is developed, and becomes a device that then also connects interior and printing materials such as menus, tote bags and business cards via signage and pathfinding.
This is the second visual identity project published on BP&O that uses the Chladnis experiment and the resulting numbers. The first was Damien Conrad's work for Camerata de Lausanne. The way in which this, an architectural detail and the experience of levitation are solved and used is immediate, delightful and refined. Although the references are not necessarily immediate, they hold a variety of applications together and provide visual interest while having a sensory effect themselves. Other works by Order on BP & O.
Design: order. Opinion: Richard Baird. Fonts: Untitled Sans.
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