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Ushur Provides Kashif Mahbub to Its Senior Management to Drive Advertising and Development

Kashif_headshot

Kashif Mabub – headshot

Kashif Mabub, Senior Vice President Marketing, Ushur

SANTA CLARA, Calif., Feb.17, 2021 (GLOBE NEWSWIRE) – Ushur, the leading provider of intelligent automation for enterprise customer loyalty, today announced that Kashif Mahbub has joined the company as Senior Vice President Marketing. Kashif brings more than two decades of experience building global technology brands and bringing category-defining platforms and products to the enterprise marketplace worldwide.

The move is a critical step for Ushur as it expands its executive team and scales growth activities to lead the global intelligent process automation (IPA) and enterprise customer experience management markets.

“I am delighted that Kashif’s outstanding talent has become part of the Ushur executive team at such a critical time in our journey,” said Simha Sadasiva, CEO and co-founder of Ushur. “Kashif’s extensive experience in category design, global branding and building powerful go-to-market capabilities will be instrumental in bringing Ushur’s unique brand of intelligent loyalty solutions to the global marketplace.”

Kashif will oversee the company’s marketing function, encompassing brand, communication, community, digital marketing and all aspects of its growth activities to drive global adoption of Ushur’s AI-powered platform and solutions. Kashif will be based at Ushur’s headquarters in Silicon Valley and report to CEO Simha Sadasiva.

“From my first conversation with the founding team at Ushur, it emerged that they have a vision to transform the company’s customer journey that is completely original and deeply unique,” said Kashif. “Today I couldn’t be more excited to join this stellar team to tell the story of Ushur on a global scale and accelerate our quest to help businesses serve the way they serve their customers on board and inspire to change forever. “

Most recently, Kashif was vice president of product marketing at Automation Anywhere, where he built and expanded numerous marketing functions from the ground up, including product and technical marketing, competitive intelligence, analyst relationships, and content to help the company grow early and start to annual sales of nearly $ 300 million $ 840 million invested by blue chip investors and a valuation of nearly $ 7 billion over three years of exponential growth. Kashif has pioneered the creation of Robotic Process Automation (RPA) as the category and the fastest growing sector in software technology today. Prior to Automation Anywhere, Kashif held a variety of marketing and product leadership positions at fast-growing startups, building and managing teams and brands in North America, Europe and Asia.

This news follows on from Ushur’s announcement that it will extend its Series B investment, adding Aflac Ventures and Iron Pillar as investors and strategic advisors.

About Ushur
With Ushur, companies can intelligently automate and digitally transform their end-to-end workflows for customers, using the AI-powered platform for intelligent process automation without code and in the cloud. Backed by leading investors such as Third Point Ventures, 8VC, Pentland Ventures, Aflac Ventures and Iron Pillar, Ushur’s intelligent process automation solutions for customer loyalty are currently being used by some of the world’s leading insurers such as Irish Life, Unum, Aetna and Cigna and Tower Insurance.

Media contact
Chris Ulbrich
[email protected]
415 848 9175

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/048175e5-9deb-442e-b58f-18523aee45ad