UNWTO FACEBOOK to help digital advertising and marketing to restart tourism
(MENAFN – Caribbean News Global)
MADRID, Spain (UNWTO) – The World Tourism Organization (UNWTO) and Facebook have partnered to help global travel destinations harness digital marketing opportunities to safely welcome tourists back.
Over the past year, the United Nations Specialized Agency for Tourism has supported its member states in a number of market intelligence and marketing initiatives. Now that tourism is back on its feet in some parts of the world, a series of special sessions have been held with Facebook to provide a range of important insights into how to use it effectively Digital marketing can help travel destinations gain a competitive advantage in the challenging months ahead.
Participants from 30 countries were welcomed in three sessions, one each in English, Spanish and French. The sessions focused on Facebook and Instagram Communication Insights and Best Practices. The participants also received an overview of digital tools and tips for communicating with their target groups, also via Messenger and WhatsApp. The sessions also highlighted the importance of metrics and other key tools for measuring the success of digital marketing campaigns, as well as the role of advertising and creativity in reaching new audiences.
Sandra Carvao, UNWTO Head of Market Information and Competitiveness, says: “We are very happy to have Facebook on board to bring our members closer to the basics and best cases of digital marketing. Our partnership will help travel destinations to be better prepared for a new market environment and leverage data and digital marketing to reach new audiences and restart their tourism sectors.
Nicolai Gerard, Director of Politics and Nonprofit Marketing Solutions for the Facebook EMEA Government, said, “We are delighted to be working with UNWTO to help global travel destinations take full advantage of digital solutions and tools. In the times we live in, this is key for the travel industry Implement digital marketing strategies to accelerate the path to recovery . We believe that through this partnership, destinations will acquire the tools and skills they need to use all of the services available through our family of apps.
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