Unilever and Uber partnership drives confidence as lockdown eases
As parts of the world begin to loosen their locks, a new Unilever x Uber partnership is helping people get safely moving again
In a few weeks Unilever International, the company's global business unit, which specializes in white space channels, will provide hygiene kits for Over Drivers and couriers in the UK.
As part of a new partnership with the platform for hail and delivery, the project is to be extended to other countries in Europe, the Middle East and Africa.
The kits are one of several safety measures that Uber is introducing to keep both drivers and everyone using their app as safe and healthy as possible.
"As some countries around the world are trying to slowly end the blockade, safe transportation will play a vital role as we move to a new normal," said Alan Jope, Unilever CEO, stressing the importance of it Maintain hygiene to avoid resuscitation in cases.
“When people set off, we have to work together to ensure that health and safety remain an absolute priority. We are delighted that by partnering with Uber and providing our trusted hygiene products, Unilever can help make drivers, couriers and drivers as safe as possible, ”he continues.
Kits will contain a number of products, such as: Cif (Jif) Multi-Purpose Antibacterial Spray and Lifebuoy Alcohol-based hand gel. The partnership will also provide training materials and training for drivers and couriers.
"After asking people to stay home for months to protect themselves and others, we are taking unprecedented measures to help our community get back to work and get moving safely," said Dara Khosrowshahi , CEO of Uber.
Unilever International was founded in 2012 and is headquartered in Singapore. The team that led this partnership specializes in bringing Unilever brands to undeveloped countries, segments and channels – also known as white spaces.
When some countries thought about how to simplify lockdown measures, the team quickly realized that people would need clean, hygienic public spaces and transportation to move around as safely as possible.
After realizing this need, they went quickly and quickly moved the idea from concept to pilot in the UK.
"We are delighted that Unilever International Ubers can offer Unilever's world class hygiene products to drivers and couriers in Europe, the Middle East and Africa when people commute and work again and we all start to move back to normal," said Umesh Shah , CEO of Unilever International.