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UM’s consultancy focus helps offset new enterprise hunch | Digital

UM's consultancy focus helps offset new business slump | Digital

With a strong range of advisory services, UM was able to prove to be a valuable asset for customers in 2020. As a pandemic hit, it focused on delivering solutions that solved the most pressing problems for customers and led to the creation of three new tools focused on results, forecasting consumer demand and optimizing touchpoints.

In combination with countless new customer-specific solutions, this innovation led to an enormous increase in UM’s consulting revenues compared to the previous year. Which is lucky, because new business fell dramatically. The volume of customer wins decreased by a third and the value decreased by 86%. It ended the year in 14th place in the APAC New Business League for Media Agencies by R3 from fifth place in December 2019.

With such a decline, how has this affected the bottom line and employees? Our complete agency report on UM – with the overall grade as well as a detailed analysis and evaluations for the management; Innovation; Customers and businesses; Creativity; and People and Diversity – available only to members of the Asia Pacific Campaign.

Become a member for access to all 39 Agency 2020 report cards and many additional benefits.