Uber tells racists to delete its app in a Wieden + Kennedy marketing campaign
Uber has also launched a microsite announcing how it will remove racism from its platform
Wieden + KennedyActivism about its brands continues and attitudes grow stronger. This time, Over calls on racists to delete their app in a Wieden + Kennedy campaign. The campaign runs on billboards, social media, emails, and app notifications.
It was written to mark the 57th anniversary of the Washington March and Dr. Martin Luther King Jr. on I Have a Dream (August 28, 1963) and supports the people who want to march on that day.
The billboards read, "If You Tolerate Racism, Erase Uber" and "Blacks Have the Right to Move Around Without Fear." These were published in 13 13 major US cities. In emails and notifications, Uber shares the ACLU's Guide to Protester Rights, which informs protesters of steps to take to protest peacefully, such as: B. by keeping your hands visible. Uber also co-sponsored the Get Your Knee Off Our Necks march in Washington DC on Friday, August 28th.
57 years after the Washington march, we thank those who marched before us – another pointless shooting shows how far we must go. We stand by you with those at # MOW2020.
Black people have the right to move around without fear. If you tolerate racism, delete Uber.
– Uber (@Uber) August 28, 2020
Uber has also launched a microsite announcing how it will remove racism from its platform.
“As a company that drives movement, our goal is to ensure that everyone can move around freely and safely,” the company explains on its website. "To do this, we have to fight racism and stand up for justice – both inside and outside our company."
This campaign follows a Covid lockdown campaign by Wieden + Kennedy where the brand used the same style for arrest copies and urged people not to use it.
