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ThoughtWorks Launches First ‘Wanting Glass,’ Bringing the Expertise-Led Adjustments Impacting Enterprise into Focus

CHICAGO, January 28, 2021 / PRNewswire / – ThoughtWorks, a global software consulting firm, today released Looking Glass, a guide to the critical technology-driven changes that will shape business in 2021 and beyond. The report, which includes five years of internal strategy and real-world client experience, offers industry leaders a rare glimpse of how ThoughtWorks keeps the companies they advise at the forefront of technology and innovation.

“Looking Glass is rich in knowledge and advice that will enable any company, in any industry, to take a look at the technology trends that are affecting customer behavior and the tools that are driving business growth,” said Dr. Rebecca Parsons, Chief Technology Officer at ThoughtWorks. “ThoughtWorkers has successfully used these technology lenses for our own business and for the many customers we serve. Today we are excited to invite executives from around the world to look in the mirror with us.”

Looking Glass identifies over 120 individual trends, broken down into six focus areas for 2021, and brings together tools for success for companies in all industries that go beyond the typical set trend reports. In particular, ThoughtWorks offers a new take on the term “hostile technology” that is often associated with criminal activities such as ransomware, data theft, and computer viruses. Instead, as defined in this report, hostile technology can include not only criminal technology, but also use cases such as advertising and customer focus, and is not always malicious or intentional.

“These are turbulent times when companies are faced with uncertainty more than ever and the pressure to digitize quickly is increasing,” he said Julie Woods-Moss, Chief Marketing Officer at ThoughtWorks. “Unlike traditional trend forecasting, Looking Glass provides companies with the actual tools and actionable insights they need to be successful in the year ahead. However, these principles are also critical to long-term business planning. Looking Glass helps industry leaders stop the noise of technology trends and to avoid Focus on what really matters to business success. ”

The six objectives in this unique report are:

  • Humanity Enhanced: Powerful new data-driven tools are revolutionizing the way companies make decisions and deploy talent, with generally positive results. However, these technologies also pose ethical and organizational challenges that responsible businesses must consider.
  • Accelerating Sustainability: As consumers, governments and investors demand greater environmental stewardship from businesses, environmental sustainability has moved from an optional to a business imperative. The technology will present both challenges and opportunities to embed sustainability in more activities and practices.
  • Evolving interactions: Consumers not only demand availability and accessibility, but also expect the interactions to be seamless and larger. Organizations can deliver this experience by developing interfaces that combine language, touch and graphics.
  • Morphing the computer structure: The boundaries of computing are expanding, expanding the boundaries of what is possible for businesses. The emerging computing environment offers not only the opportunity to leverage unparalleled data analysis and processing power, but also the ability to structure the computing architecture to better serve the needs of the business.
  • Coopetition forces platforms into ecosystems: The platforms created by companies are increasingly just a starting point. To meet growing customer expectations, one often needs to join or be open to other participants, turning platforms into ecosystems of related products and services that evolve dynamically as constituents collaborate and compete with one another.
  • The Growing Impact of Hostile Technologies: “Hostile” technology is often associated with criminal activity such as ransomware, breaking into a system to steal data, or creating a computer virus – but it doesn’t look at the bigger picture. The landscape is evolving in such a way that the definition of hostile technology should be broadened to include legal, even widely accepted, acts that ultimately endanger societal well-being.

ThoughtWorks’ mirror is updated annually to keep pace with the constant changes in technology priorities and applications for businesses. Visit ThoughtWorks.com/insights/business to stay up to date with the latest business and industry insights for digital leaders.

About ThoughtWorks

We are a software consultancy and a community of passionate, focused people with more than 7,000 employees in 46 offices in 15 countries. In our 25 plus year history, we’ve helped our customers solve complex business problems where technology is the differentiator. When the only constant is change, we prepare you for the unpredictable.

SOURCE ThoughtWorks

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