The7stars launches 13minutes consultancy to shut martech and media funding divide
A gaping gap between Martech and media investments could be closed by an ambitious business acceleration consultancy from the media agency the7stars, which promises to improve the marketing skills of its customers.
13minutes is the newly founded consulting company under the leadership of newcomer Leena Vara-Patel, founder of the data engineering and adtech solutions company Adstem. The new business area will come out of the starting blocks with a lot of experience, with Vara-Patel also holding positions at UM, Agenda21, 24/7 Real Media, Carat and AOL in his 20-year career.
Managing Director Vara-Patel said, “13minutes is an incredible opportunity not only to take ambitious brands on a data and technology journey, but to do more of what I love for a company whose technology neutrality brands can make the most of, the advanced part of the market. “
Helen Rose, Managing Partner at the7stars, added: “After a year of advanced digital behavior and rapid technological advancement, there is a pressing need to unify and deliver on the promise of connected communication that unleashes great ideas and connects consumers.”
13minutes can also count on the expertise of the7stars Commerce Director Ben Walton and Emily Braund, who also comes from Adstem, and Pete Robins, who previously co-founded Agenda21 before working in an advisory capacity with the7stars.
The7stars is fresh from founding Supernova, another new consultancy that serves as a creative production arm, trying to help clients optimize their creative and media strategies as well as increase campaign effectiveness.
The Drum recently spoke to Liam Mullins, Managing Partner at the7stars, to find out more about what makes the UK’s largest independent media agency.
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