the7stars Group varieties a Enterprise Acceleration Consultancy, 13minutes
The7stars Group is expanding its range of services with the introduction of 13minutes, a consulting company to accelerate business operations. Designed to transform marketing capacities by bridging the gap between martech and media investments, specifically to shape business growth for a range of brands.
The executive team consists of Ben Walton, Pete Robins, Commerce Director of the7stars, and the new additions Leena Vara-Patel and Emily Braund, both of whom come from Adstem, a data engineering and ad tech solutions company founded by Vara-Patel .
Robins was previously a co-founder of Agenda21 before working as a consultant for the7stars since 2019.
Vara-Patel and Braund also worked with the agency during their time at Adstem, working on various data infrastructure ad tech projects. Before founding Adstem, Vara-Patel had over 20 years of experience in the media and advertising technology sectors and held positions at UM, Agenda21, 24/7 Real Media, Carat and AOL.
The management team’s job is to inspire brands to enable deeper and more connected communication through the use of advanced data and martech.
Leena Vara-Patel, managing director of 13minutes at the7stars, commented: “13minutes is such an incredible opportunity not only to take ambitious brands on a data and technology journey, but also to do more of what I love for a company Technology neutrality really can benefit brands from being the most advanced part of the market. “
Helen Rose, Managing Partner at the7stars, said, “After a year of advanced digital behavior and rapid technological advances, there is an urgent need to unify and deliver on the promise of connected communication that unleashes great ideas and connects consumers. 13Minutes brings together a new generation of thinkers who can objectively identify the levers for future growth, be it technology, audience, commerce or data solutions. It’s about building a modern communications business that enables our customers to achieve holistic digital transformation and growth. “
The new consulting company follows Supernova, the creative production branch of the7stars, which was founded last year with the aim of helping clients optimize creative and media strategies and increase campaign effectiveness.