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Digital Marketing is the buzzword in the corporate world today. In the current digital world, everyone right from start-ups to MNCs want to make their presence felt in the virtual world to grow their respective business. Corporates want to use their advertising budgets judiciously and grow their business beyond geographical boundaries. 

The growing rate of investment in digital marketing and customer-centric focus has led many corporations to plunge into digital marketing. The kind of exponential growth in this newly evolving field has made corporations look for the right kind of talent in a very short period of time. This has led to a talent crunch in the market and the companies are ready to pay salaries on par with the IT field and even beyond for the right people. 

Digital marketing course in Hyderabad is offered by many institutes across various locations. This article will give you an overview of what digital marketing is about, who can become a digital marketer, what you will be learning and many more things. If you have any questions please post them in the comments box.

What is Digital Marketing?

Digital marketing is the process of attracting your target customers, in a more precise and effective way using various digital channels to attract, engage, and convert them. Top digital channels are websites, social media channels (Example: Facebook, Twitter, Google Plus, Linked In, Instagram, Pinterest etc), and so on. 

By doing a digital marketing course in Hyderabad, you will learn about the digital channels that allow you to target your audiences with better precision than traditional marketing channels. With digital you also accumulate a lot of data such as visitor location, demographics, pages they visited, time spent etc.

Why Should You Learn Digital Marketing?

Digital Marketing is not only a fast growing vertical in the domain of marketing, it is set to be the future of marketing. Further, it seems likely that digital media will soon substitute more traditional forms altogether. The good news is that it offers as much as possible to marketers as it does to customers. 

Businesses all over the world have started making digital marketing a vital part of their overall marketing tactics and spends. This has led to a huge growth in the digital media marketing industry which in turn has produced a new demand for trained professionals with information and experience in the field.

Some of the Key Forms of Digital Marketing

• SEO (Search Engine Optimization)

• Website Development 

• Blogs

• Internet Banner Ads

• Online Video Content

• Pay-Per-Click (PPC) Advertising

• Email Marketing

• YouTube Marketing

• Social Media Marketing (Facebook, Twitter, LinkedIn, etc.)

• Mobile Marketing (SMS, MMS, etc.)

Who Is Suitable for a Digital Marketing Role?

Aspirants interested in digital marketing could be internet marketing specialists, digital sales executives, and search engine optimization (SEO) marketing specialists, etc. Educational necessities may vary according to the positions. But a bachelor’s degree is a good option for those who want to be competitive in their job search. 

The education needed for a career in the digital marketing field after completing a digital marketing course in Hyderabad, will vary, depending on the position. Mostly, earning a degree in Internet marketing, or a related area is a good start. Most of the individuals in this program compare traditional marketing to internet marketing, following are suitable for digital marketing role:

Digital Marketing Career Opportunities in Hyderabad

After IT, BPO companies in Hyderabad there are many companies that are offering digital marketing services to their worldwide clients. Apart from many digital marketing agencies, there are brands that need digital marketing talent in Hyderabad. We have been seeing a clear increment in the requirements for digital marketers for the past 5-6 years. 

You can check the current digital marketing jobs in Hyderabad from Naukri website. Starting as a digital marketing assistant, one can then advance to more experienced and skilled positions like digital marketing executive, coordinator or manager, within two to four years. 

Upon completion of a digital marketing course in Hyderabad, if you achieve a digital account director position, you will have complete responsibility for handling accounts, scheme, strategy and digital marketing campaigns. You will take on additional responsibilities such as resources and training, and supervise junior team members.

Typical Digital Marketing Job Roles

Digital Marketing Executive

Digital Marketing Executive role is to support the planning, implementation and optimization of online marketing efforts. The promotion of products and services through digital networks is a difficult process with great potential which develops increasingly beneficial for companies. 

After joining any company, once you do a digital marketing course in Hyderabad, as a digital marketing executive you will probably be working under a team lead or manager and may work on multiple digital marketing tasks including research, content development, SEO, testing etc.
Salary Range: 15k – 30k / month

Digital Marketing Manager

Digital Marketing Manager must have a strong grip of current marketing tools and tactics and be capable of leading all digital marketing campaigns from concept to implementation that is taught in a digital marketing course in Hyderabad. Must have high-level experience in content marketing, SEO, Google AdWords and social media marketing. 

Digital marketing managers should work with the marketing team, supporting teams, and sellers to present campaigns on time and on the budget.
Salary Range: 40k – 80k / month

Digital Marketing Strategist

Digital Marketing Strategists help to use web technologies to attain company’s business development goals. You will recognize the requirements and new chances and work towards the growth of brand awareness. Experience in content writing, SEO, PPC, and running online marketing campaigns like email, search and display is also needed.

If any aspirant is a tech-savvy who has modern ideas to progress customer experience then this position is for you. For this position, you should be creative and content working with a team, some skills you’ll work on when you do a digital marketing course in Hyderabad. Eventually, you should be able to successfully connect the company’s brand with online customers. 
Salary Range: 50k – 100k / month

Social Media Executive

Social media executives take care of the management of company’s/client’s social media pages. They are responsible for creation and scheduling of social media posts on Facebook, Twitter, Google Plus, Instagram, Pinterest etc. 

If you are a passionate communicator, even if you’re not, you can work on that during the time when you do a digital marketing course in Hyderabad, this is the right option for you. You need to have a high level of creativity to work for this role. 
Salary Range: 20k – 40k / month

Different Types of Companies

Agencies

A digital agency delivers creative, branding and digital marketing services to its clients. An Agency is a place where everything goes at a faster pace and too many things happen at the same time, and you’ll understand why during the digital marketing course in Hyderabad. 

You need to work under tight timelines and you may need to work on more than one area of digital marketing. Agencies are good places to sharpen your skills, gain more, and also understand how to deliver great output under tight pressure.

E-Commerce

E-Commerce companies like Flipkart, Amazon, Shop Clues, Pepper Fry have a huge requirement for digital marketing professionals. To run an eCommerce website you need to have a perfect digital marketing strategy, think about the target audience, research and find their interests and needs and try to use those to link with the products. 

For eCommerce, you need to do proper SEO, specifically for the products, using keywords that bring you relevant traffic. Additionally, email marketing is used often for offers and new products etc. Display ads can be used if your products are visual. Track the visits, track the goals so you can measure the investments and results. This is very significant in eCommerce and will be taught in great detail in a digital marketing course in Hyderabad. 

Marketing a cheaper product by using up-sell and cross-sell to maximize the profit, and using follow up marketing to get most of the consumer. If you are having a good hands on experience to maintain an eCommerce website then you can earn money by selling products or services based on your skills in the digital marketing field.

Start-ups

Startups need accelerated growth rates and thus, need highly passionate digital marketing professionals who can bring them more results in a short span of time. It is also called growth hacking. Read this article on Step By Step Guide to Become a Growth Hacker. 

It would be an exciting experience to work with a startup as you can see how a company grows up from ground level. You need to have a great passion to work with a start-up and will be required to deliver results rather than just managing things in such an environment.

Consulting Companies

Companies like Accenture, Cognizant Technology Solutions (CTS) and Global Logic work with global companies to deliver digital marketing services majorly in the area of online advertising. This is one of the reasons behind the surge in people doing a digital marketing course in Hyderabad.

Working with these companies will give you an edge on different advertising tools, and an exposure to the international practices and a great pay package. But you may be limiting yourself to a specific area in digital marketing.

Corporate Companies

Companies like Tata, Godrej, Mahindra, Honda, and others, also recruit digital marketers in their internal marketing teams, though they work with external agencies. If you are a person who loves to work with corporate companies with a set process, you are the right fit here, after you do a digital marketing course in Hyderabad.

Options for You to Learn Digital Marketing

There are many options through which you can learn a digital marketing course in Hyderabad. Each of them has its own benefits. The information given below will help you find the answers to questions such as: Where to learn digital marketing? How to learn digital marketing?

1. Classroom Training

Classroom training has been the base of student education for years. Many students learn best and have the ultimate opportunity for retention when they learn from a live instructor in a classroom setting. 
Classroom training, while one is doing a digital marketing course in Hyderabad, gives the chance to integrate many learning principles, including lectures, hands-on workshops, demonstrations and retention tests. Its advantages are:

• Training for startups, students, working professionals and entrepreneurs
• Internship tasks on live websites
• Aptitude training, interview preparation, mock interviews and digital marketing skill tests
• Online course material

2. Instructor-led Online Training

Instructor-led online training is the replication of training and learning material among an instructor and learners. Here you get the advantage of being in a classroom, with the feasibility, and cost savings of online training. 

Instructor-led online courses are trained by a live instructor on a particular day and time. All courses are precisely the same as their classroom equivalent, including the course topics, content, and online study materials, same as doing a digital marketing course in Hyderabad. 

To join on the day of the class, all you want is a broadband Internet connection. This lets you connect to a virtual classroom where you can interact directly with the instructor. Its advantages include: 

• No travel expenses or travel time
• Same topics as in the classroom kind of the course
• Live instructor with whom you can work with and ask doubts using Voice Over IP (VOIP)
• Latest connectivity requirements let you partake from anywhere
• Hands-on labs reinforce concepts learned
• Recorded sessions for missed classes

3. Self-paced Online Training

Self-paced online training is easy to understand and quick to learn. Self-paced online training is a cost-effective method to help study and understand several popular topics. This is because:

• Self-paced training is flexible and convenient
• Participants can access their course information any time of the day
• Easier to balance work and home life by learning at their own pace
• No stress, no over deadlines and no class schedules

4. Read/Watch Videos and Learn on Your Own

There are many options available online for free as well, such as the numerous tutorials available on YouTube. These can be helpful as:

• Self-learning gives students a clear concept clarity, as every concept can be visualized and clarified in detail
• Visuals incline to be more interesting and attractive when related to text
• Students who are good visual beginners have a lot of benefits learning from videos
• It helps recall and keeps interest for longer periods of time
• It offers an advanced and real means for instructors to address and deliver the essential program content
• Videos are typically very demonstration-friendly

5. Learn from Industry Professionals

The training industry is your overall resource for training and development businesses. Every expert in any industry starts their journey as an amateur, aiming to grasp the same reliability as their more experienced professionals. 

Coming to digital marketing, one should learn from a professional because you will be able to learn more skills and strategies that you can apply in a real time environment. Other advantages are:

• Learning from an expert in a location in which to put theory into practice
• Having a chance to progress a practical gratitude of your chosen profession
• Increasing practical skills to reflect upon in further topics
• Gaining practical assistance in evolving career strategies

Digital Marketing Skills You Should Learn

The goal of a digital marketer is not just marketing or building search rank or increasing social existence, but it’s about increasing the value of complete web occurrence of a brand and a website. To improve that you need to recognize the procedures of today’s web. 

Being a digital marketer means understanding the distinctions of the new web models and how they interrelate. It’s important knowing how each of the social and digital channels functions and relates with each other and the interaction that forms. 

Here are the most important skills that you need to make yourself a desirable job candidate in the digital age after completing a digital marketing course in Hyderabad:

Search Engine Optimization

To join as an applicant for a high-paying digital marketing job, you should partake in technical SEO skills, including server-side scenarios, sitemaps and server response codes. Moreover, viable candidates should have experience using Moz, SEMRush and other tools to find customers’ search actions and understand the competitive landscape.

Pay-Per-Click

Companies that we looked at in the research listed search engine marketing (SEM) as a required skill for their organizations and one of the most important and growing facts of SEM is pay-per-click (PPC). In order to exhibit your skills in this area, you need to showcase that you have the research and analytical skills involved to create and execute a strong PPC plan that associates with an overarching marketing strategy.

Mobile Marketing

To create a value in this area, you need to know how mobile marketing differs from desktop marketing and communicate how that is subject to the rest of the business. Moreover, in general, a digital marketer should have familiarity with mobile development in order to best communicate with the design team and create an organized mobile marketing strategy that associates with other online and offline efforts. Get habitual with its vocabulary, including things like SMS marketing and responsive design, which you will once you fully complete a digital marketing course in Hyderabad.

Email Marketing

You must be able to optimize your email marketing by creating a compelling strategy, testing uncompromisingly, and refining content based on what works best. It is also important to note that today’s marketers should understand the top ways to develop email lists and use promotional emails, part of the syllabus of a digital marketing course in Hyderabad, to create more business opportunities.

Social Media

Digital marketers should understand how to develop a strong social media presence on their social media platforms like Facebook, Twitter, LinkedIn, and Google+ and also boost their brands to reach their further marketing goals.

Content Management

SEO, email marketing and social media skills are impractical if you don’t back up your technical skills with excellent writing for various platforms. The ability to write emails, press releases, website copy, proposals, social posts is key to success in today’s digital marketing field. Make sure that you exhibit your ability to write across media, and to guide and polish the content of others on your team.

Digital Marketing Tools You Should Be Familiar With

There are various digital marketing tools out there, taught to them during their digital marketing course in Hyderabad, with new ones being released every day. It’s important to be aware of some of the best ones. Every marketer today wants to be well acquainted with the tools that help monitor the performance of their brands in the digital space, even if you don’t need to be using it right now.

Analytics Tools

Website Optimization

Landing Pages

Social Media

Websites

Email Marketing

Marketing Automation

Design

SEO

CRM

How to Test Your Digital Marketing Capabilities?

Go for Certification

Certification exams to do a digital marketing course in Hyderabad, as well as elsewhere, are meant to inspect your knowledge enhanced from your past hands-on experience on several topics like SEO, SMM, PPC, Google AdWords etc. 

Usually many aspirants follow study guides which contain required content that describes the particular topic and examines by providing training programs, references, and extra study materials. In order to test your capability, giving a certification exam is one of the best procedures.

Take Work and Deliver

Freelancing is another option where you can test your capability, once you do a digital marketing course in Hyderabad. Here you get many advantages and freelancing can be done by anybody who has the passion for customer satisfaction and desire to perform challenging tasks. Before really getting on how to do it, it’s important to analyze the different skill sets of digital marketing and what is the value a freelancer can add to customer’s satisfaction.

Attend Interviews

Another method of testing your capability in digital marketing is attending interviews. Prepare yourself for an interview with updated knowledge on tools and other related digital industry standards by pursuing a digital marketing course in Hyderabad. This is the place where you will know if your skills are up to the mark or not. Also, you will get to know how well you were able to perform using your skills and what kind of advantages you earned from it.

How to Prepare for Digital Marketing Interviews?

Coming to interviews for digital marketing jobs after completing your digital marketing course in Hyderabad, there are always going to be some detailed questions related to digital marketing which are scary. Keeping that in mind we assumed that we’d give you a helping hand and give you suggestions as to what kind of answers you must be giving. 

Here are few questions you need to know to prepare yourself for digital marketing interviews as when a company is hiring you, they look for important things like:

• What fascinated you about the digital marketing industry?
• ​What do you like most about working in digital marketing?
• ​How do you define yourself in the digital marketing sector?​
• How do you think your experience of digital marketing will benefit your career?
• ​What most concerns you about this digital marketing vacancy?

It’s very significant on how you communicate the answers to all of these questions, during your interview

• Prepare yourself for the interview with updated knowledge on tools and other related digital industry standards. Today we have Google, LinkedIn everything that fetches information to you. Learn how to face an interviewer. Live Broadcast tools like Facebook Live, Periscope are catching up. Be prepared!
• Have an updated LinkedIn profile which has a good descriptive headline to make you searchable by HR looking for aspirants on LinkedIn.
• ​Be more social and active on networking sites and voice your views on digital marketing, the latest trends, and showcase your knowledge to the people you follow.
• Talk about how you have tried applying, what you learnt through these industry experts and leaders that you have worked with. This will help you make bonus points with the interviewer, as he will understand your mindset and attitude.
• You should also list the tasks handled by you during the internship or previous jobs, and you should be able to clearly express what you learned from them.

If Doing Job is Not Your Choice

Digital marketing services are in demand and the digital abilities are set to extend, the job market is successful and brands are driving more focus on digital marketing than before. Once you understand the digital marketing course in Hyderabad, bigger budgets, better pay, and more career options are just some of the advantages digital marketing professionals can look forward to. Other options if doing a job is not your choice:

Freelancing

Freelancing can be a full-time career if you want to be your own boss. This is the place where you can decide when you want to start your work and when you want to complete the work. The only performance reward is your customer satisfaction and getting repeated customers. This is the place where the sky’s the limit for earning. Freelancing will enable and ensure your dream of doing what you love. 

If you are already working and want to relax from regular routine work by working on your hobbies, freelance digital marketing is the place. Even if just 3-4 hrs are spent on weekends to learn a few tricks and techniques, for about a few weeks, individuals can make quick money with less effort if you’re able to successfully complete a digital marketing course in Hyderabad.

Who can do Freelancing?

Freelancing can be done by anybody who has the passion for customer satisfaction and discipline for learning challenging tasks. It can be done by a person who has any kind of degree with basic internet knowledge. He/she just needs to have an urge for learning. Here is the list of who can take up Freelancing in Digital Marketing as a career:

• A person who wants to be an entrepreneur of tomorrow
• A person who wants to shift his career to freelancing from a software background
• A person who just completed graduation and wants to do Master’s degree in Marketing
• Housewives who want to make quick money and use free time well

How to do Freelancing?

This is a very important characteristic of freelancing. Before really getting on how to do it, it’s important to analyze the different skill sets of digital marketing, something which is done during a digital marketing course in Hyderabad, and what is the value a freelancer can add to customer’s satisfaction. There are different concepts in Digital Marketing like:

SEO

Search Engine Optimization methodology of strategies, techniques, and tactics used to increase the number of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) like Google.

SMM

Social Media Marketing is a process of gaining website traffic or attention through social media sites which is clearly taught during a digital marketing course in Hyderabad.

SEM

Search Engine Marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising. SEM may use search engine optimization (SEO), which adjusts or rewrites website content to achieve a higher ranking in search engine results pages, or use pay-per-click (PPC) listings.

Mobile Marketing

Mobile marketing is promotional activity designed for delivery to cell phones, smartphones and other handheld devices, usually as a component of a multi-channel campaign. An analysis is needed to identify in which of the above areas the individual is good. Once good knowledge is acquired, then the individual can start promoting by one of the above-said ways to start as a Freelancer.

Starting Own Website

Starting and managing your own website can also make you earn money. All you need to do is select a niche concept on which you have got interested and start publishing content. You can apply all the techniques you have learned from the course on your own website and improve the traffic. 

When your site reaches a certain level, you can start advertising on your website through programs such as Google Adsense. You can also start affiliate marketing right from your own website using the lessons taught by the digital marketing course in Hyderabad.

YouTube Channel

If you have an idea of starting a YouTube channel and moving into the world of vlogging, you’re in for a real deal. Vlogging is the best way to state your creativity, get to know many people who have the same interests, and it is really a great way to make money or to start a new career, once you understand the field after doing a digital marketing course in Hyderabad.

Though, if you are confused about whether you should start vlogging or not, you should know a few forms before you create a YouTube channel. According to YouTube, they have more than a billion users – almost one-third of all people on the Internet. That’s impressive. But perhaps even more impressive is YouTube’s status as the world’s second biggest internet search engine.

Video is Powerful

Video is also known as rich media content and it can increase customer engagement and the time spent on a particular site and help drive sales. If used cleverly and with a purpose, videos can transform your website into a dynamic interactive site that will attract repeat visits. And it’s not just YouTube. Video content is accessible on many different platforms and services. 

For example, Vimeo is a video sharing site that is similar to YouTube, although tends to feature more professionally-produced, arty clips and recordings. Most video services allow their users to discover your videos via their own websites and apps. You can also usually embed videos on your own website – and in other locations, such as your tweets, Facebook pages, and Instagram posts.

What Do I Put in My Videos?

How you use video will vary depending on your type of industry and the services or products you offer. Here are a few ideas to get you started:

Show off a Product

If you sell a physical product, a video is a powerful way to give people a sense of what the product is actually like, how it feels and what it’s made of. For example, if you sell a furniture set, a video will help convey its build quality.

Explain How to Do Something

How-to videos are a good way to give people some useful information, while also reminding them of your product. Something you can understand once you do a digital marketing course in Hyderabad. For example, if you sell car shampoo, you could create a video explanation about the car wash in the best way.

Bring Testimonials for Life

Many companies use written testimonials on their websites. But you can build more interest and genuineness if you interview people or offer customers to upload videos of them using your products.

Upload New Videos Regularly

Building regular viewers for your videos is not easy, but can provide your business prospects a big boost. Generate new videos frequently and inspire people to subscribe via your YouTube channel.

Add a Personal Touch

Welcome visitors to your site, introduce your staff or film a day in the life. This kind of video content will add persona and get your business to life. This could help someone decide they’d like to do business with you.

Incorporate Music

You can purchase sound clips online from websites like Shutterstock and Ricall, iStockPhoto. Which offers well-known songs by popular artists and emerging acts, ready for use by small businesses and non-profit organizations.

Share Industry Expertise

You can use video to deliver commentary on industry news or to propose detailed information about your industry. This can help shape your reputation and can form a key to your efforts. Once you’ve created your video, upload it to video sharing websites such as YouTube and Vimeo as well as social media sites like Facebook, Instagram and Twitter. 

Another increasingly popular option is live streaming on Facebook and Periscope which allows you to broadcast to your customers at specific times. Make sure you add attractive titles and strong descriptions to your videos, to give audiences the best chance of getting found and viewed. Lastly, inspire viewers to share and embed your video so they spread it for you.

Digital Ready’s Digital Marketing Training Course

Digital Ready is a corporate style training institute led by Mr.Chiranjeevi, who has close to 2 decades of teaching experience and one of the pioneers of Digital Marketing training based out of Hyderabad, has trained over 150+ batches of classroom training, and still counting. 

Digital Ready will guide aspirants who want to join a digital Marketing course in Hyderabad, as well as its other branches, and want to skyrocket their careers. The course is designed in an industry required manner and the aspirants are job-ready by the time they complete the course. 

The course index will cover all the categories of Digital Marketing jargons like SEO, SMM, Content Management, Google AdWords, Google Analytics followed by one month of rigorous practical sessions to make students industry ready.

Faculty

Chiranjeevi Maddala is an award winning digital marketing professional with 20+ years’ experience in Digital Media Development and Marketing. He also offers consulting services for startups, corporates, and small businesses on creating digital marketing strategies, enterprise search engine marketing (SEO), content marketing, customer data and communication management. He is also passionate about nurturing digital talent.

Study Material

Digital Marketing is an advancing field. At Digital Ready, it is very significant that the learning material presented is updated and up to the current digital marketing industry standards.

Training

Learning comes best once the theory is coupled with practicals. In our digital marketing programs we assign tasks along with the training. These tasks will help you spread over the knowledge gained and would help you get hands-on experience. At Digital Ready, we have an internship program for students. 

We make sure that our students don’t feel tense or not ready for the first day of their jobs. We cover all the topics and make sure that the students who weren’t comfortable completing a few tasks at first, can do those tasks on their own with utmost ease on their own. We make them #GetDigitalReady.

Certification

The digital marketing industry is always in need of highly skilled fresh talent. At Digital Ready we address this need through our comprehensive and practical approach with a highly alleged and professional atmosphere. 

Our digital marketing program will get you ready to enter the swiftly growing digital marketing field which will have more job openings in 2021. We provide digital marketing training with 100% placement assurance. Talk to us for more details.

Placement Assurance

The digital marketing industry is always in need of highly skilled fresh talent. At Digital Ready we address this need through our comprehensive and practical approach with a highly alleged and professional atmosphere. Our digital marketing program will get you ready to enter the swiftly growing digital marketing field which will have more job openings in 2021. We provide digital marketing training with 100% placement assurance. Talk to us for more details.

Digital Marketing Course Topics

• Digital Marketing Fundamentals and Strategy
• Website Creation
• Search Engine Optimization (SEO)
• Content Marketing
• Social Media Marketing (SMM)
• Google AdWords (Search and Display) + Certification
• Influencer Marketing
• YouTube Marketing
• Email Marketing
• Google Analytics + Certification

If you are looking for digital marketing training in Hyderabad, we welcome you to talk to us. Our highly professional counselors will guide you through the process and help you understand the digital marketing course in Hyderabad that we provide. Call 9177503885.