The New Advertising Cycle with Rian Durham of State of affairs

December Industry Pro Webinar: The New Marketing Cycle with Rian Durham of Situation

BroadwayWorld is excited to announce the next Industry Pro webinar: The New Marketing Cycle with Situation’s Rian Durham. Industry Pro webinars are designed to bring the industry together to learn about the latest best practices to continue to move forward in this unprecedented time.

The webinar will take place on December 1, 2021 at 3:00 p.m. Eastern Time. Registration is now open and available here.

All details about the webinar:

Industry Pro Webinar: The New Marketing Cycle with Rian Durham of Situation

As theaters around the world began to return to normal, one thing became clear: Audiences are no longer buying tickets in the same way or cycle as before. As many producers have noted, audiences purchase tickets later and later in the cycle, with many ticket purchases occurring within two weeks of the performance date. This shift means producers and their marketing team need to rethink how and when to make their media purchases. In this webinar we are joined by Rian Durham from Situation to discuss what producers should consider, how Situation deals with change, and more!

Come see us on Wednesday, December 1st at 3 p.m. Eastern Time!

Rian is the Account Group Director at Situation, where he oversees digital marketing and advertising strategy for several Broadway and Off-Broadway productions, as well as other live entertainment, film and television. He has worked on productions and objects that have won Tony, Emmy, Oscar and Grammy awards. In addition to working with theater productions, Rian has also worked extensively with large national nonprofits like Meals on Wheels America and No Kid Hungry to develop their digital strategies around fundraising and brand awareness. Rian has also given guest lectures at Pace University and Columbia University on digital marketing and advertising strategies.

Situation is a digital first marketing agency based in New York City and London. Our work encompasses creative, media, communication and technology solutions for a wide variety of clients in the art and entertainment industries.

Since our inception in 2001, we’ve worked with some of the world’s leading brands including The Empire State Building, The Metropolitan Opera, HBO, Major League Soccer, Wicked, National Geographic, The Guggenheim, Disney Theatrical Group, Dear Evan Hansen, Mean Girls – and roundabout theater company. Our competitive advantage continues to be our ability to develop and leverage proprietary insights gained from joining the forefront of the world’s most passionate brand communities. Situation has also won numerous workplace awards from Crain’s, Best Companies Group, Cynopsis, Digiday, and Fortune. As an agency, we bring the spirit of corporate citizenship into everything we do.