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The Function of Polls in Digital Advertising and marketing [Infographic]

Social Marketing Surveys

In today’s digital marketing, knowing exactly what your customers want is of the utmost importance. There are numerous ways to know your audience’s attitudes, and you need to use all of them for maximum ROI.

Without a doubt, direct feedback is one of the most effective ways of acquiring this knowledge. To this end, online survey features have been developed that can play an important role in aligning your marketing strategies with the interests of your audience.

Fortunately, almost all social media platforms offer various survey features to facilitate engagement and interaction between you and your followers. Many of them only offer survey functions in groups with limited voting options. On the other hand, some social networks allow you to ask your questions as a public feed post with more options.

In addition, some of them allow you to implement surveys in visual features such as stories or videos so that you can ask your visitors’ opinions directly about the content. In addition to social media platforms, there are numerous apps that you can use to add polls to your blogs and encourage your visitors to vote.

Hence, as a business owner or marketer, you have many options when it comes to online surveys. No matter what type of business you have, you can use online surveys to kill two birds with a single stone.

First, get feedback from your followers and tweak your strategies accordingly. Second, increase your engagement rates, as surveys are one of the most interesting pieces of content on social media.

You can also use online surveys along with other techniques like social media A / B testing to tweak your marketing strategies. If you want to use online surveys and increase your engagement rates, you need to understand the benefits and differences of these features across platforms.

The main aspects of the digital surveys features have been grouped into an infographic to help marketers better decide how to use surveys.

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Author: Tom Siani

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