The Digital Advertising and marketing Growth – The Avondhu Newspaper

The Digital Marketing Boom - The Avondhu Newspaper

The importance of marketing, strong brand identity and brand awareness is arguably more important than ever.

Strong marketing campaigns have been absolutely essential for any company that has successfully managed the COVID-19 pandemic, and the work of a digital marketing agency is becoming vital.

Promotive, a full-service marketing agency, has shown over the past 18 months that if you don’t have a top notch digital marketing strategy, your business will struggle.

But what exactly is digital marketing? Well, it’s an omnichannel approach that uses digital technologies to promote your business. These technologies include things like websites, mobile apps, social media, search engines, paid ads, partnerships, and more.

However, these digital techniques only really work when combined with the more traditional print and direct marketing efforts.

Why is digital marketing important? In short, it allows you to reach and target a far larger audience than traditional methods, and perhaps more importantly, targeting those who are more concerned with your product or service.


Let’s say you put a lot of time and resources into something like a television ad or an entire page of a newspaper – you have very limited control over who sees that ad, you can measure certain metrics like audience demographic age, but it does is still a bit of a hit and hope. Digital marketing, on the other hand, allows you to identify and target a very specific audience, and then you can send tailored marketing messages to that audience.

For example, most social media platforms have powerful targeting features that allow a business to serve ads to a very customizable audience of people. Variables like location, gender, age, interests, behaviors, and networks can all be considered an ideal customer then target them through social media marketing.

Cost efficient

Whether or not you are an SMB or a huge multinational, the bottom line always matters. Digital marketing allows you to closely track campaigns on a daily basis and change your approach if a particular channel is not bringing you the ROI you want.

The same cannot be said for something like a billboard or a large billboard ad, it will cost a considerable amount of money whether or not it actually converts. If you’re a small business on a more limited budget, you might want to explore social media options or even blog. These strategies can give you a great ROI with far more accessible expenses.

Stay one step ahead of the competition, despite the budget

SMBs often struggle to compete with the big hitters, not everyone has endless tons of money to hurl on TV commercials, nationwide campaigns, and more. However, there are many ways you can actually surpass the giants and take your business to the top through bespoke and strategic digital marketing campaigns. For that there are different possibilities.

1. Pay per click (PPC)

PPC is a method of driving significant amounts of traffic to your website by paying a publisher every time an ad is clicked. One of the most common types of PPC is Google Ads, which you are probably familiar with. These ads appear at the top of Google search results and are paid “per click”. Other variations include paid ads on Facebook, sponsored posts on LinkedIn, and Twitter advertising campaigns.

On Facebook, you can spend the money to customize a video or picture that the AI ​​will then display in the news feeds of people who are more likely to interact with your audience. LinkedIn is different in that you can actually pay to send messages directly to specific users who may be related to your chosen industry.

Finally, Twitter – you can pay to have a series of posts on a specific audience’s Twitter feed. These posts usually have a specific purpose, such as: Promotive offers a full PPC marketing agency service. Contact us today to discuss what works best for you.

2. Automation

This is a must – marketing automation is simply automating basic, repetitive tasks to speed up the overall process. First, you have your email newsletter. You can automate the delivery of emails to your subscribers, but you can also expand or contract your list when people sign in and check out to make sure your content is only sent to the people who want to see it.

Next up, social media. If you are looking to build a brand or increase your presence, online social media is key and posting regularly is essential. That means you can’t really rely on manual posting all the time. Social media planning tools actually push all of your content onto your channels for you, leaving you with a lot more time to focus on your content strategy.

3. Content Marketing

Blog posts, infographics, white papers, eBooks and more – content marketing is effectively the creation and subsequent promotion of content in order to generate brand awareness or even lead generation. Blog posts are a fantastic way to highlight your company’s expertise and position yourself as a leader in your field. This can then generate organic search traffic for your business and give you more opportunities to convert your website visitors into customers.

Similarly, long reads like whitepapers and e-books further your knowledge and help train website visitors. You can provide data and information in exchange for a reader’s contact information, which can then generate a lead for a sales team. Finally infographics. Show, don’t tell. These pictures are one of the best ways to get an idea across.

Traditional & digital – better together

Digital marketing is hugely effective, but far more effective when combined with certain aspects of traditional marketing. However, there are certain elements that are absolutely necessary to be right on the traditional side of things. Without these solid foundations, you can’t expect your digital marketing efforts to really bear fruit.

Logo design – the key

A strong, recognizable logo is the first thing a potential customer sees when they’re looking for a new product or business. It’s a connection, a touchstone, and you need an eye-catching one if you are to be successful. But what makes a great logo? Well, think about the most recognizable logos you know – they’re usually extremely simple but eye-catching, Apple, Nike, Amazon – clear but effective.

Your logo design needs to be eclectic too, it needs to look great on a website, physical product, social media, banner ads, and even clothing! Relevance is critical, a great logo should communicate your brand identity effectively and generate a response. Hence, it’s critical to hire a seasoned branding agency like Promotive for a logo that you will keep for decades.

If you want to give your business a chance, get in touch with Promotive today. Provides comprehensive marketing services, website design, graphic design services, as well as large format printing services, general printing services, personalized merchandise and commemorative cards. Serving customers across the country from its Waterford location, Promotive is the ideal partner when it comes to combining digital and traditional marketing.