The Boulevard wins International Advertising Award and information one other profitable month of gross sales figures
After the shortlist, the shopping destination owned by Lotus Property presented the best single campaign that made a big impact using creative strategies across social media, digital marketing and PR.
Alastair Coulson, Managing Director of Lotus Property, said, “We couldn’t be more proud of winning the Global RLI Awards from The Boulevard. All of our team put so much work into making The Boulevard the premier retail and leisure destination it is today.
“Shortlisted alongside top retailers around the world like Novotown in Zhuhai, China, The Galleria Al Maryah Island in Abu Dhabi, and Siam Premium Outlets in Bangkok is a huge success to be shortlisted for The Boulevard after challenging 18 brilliant recovery Months in retail. “
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The boulevard in Banbridge
The Global RLI Award will arrive at The Boulevard in Banbridge as they have another successful month of sales, with each trading month of 2021 hitting the top 10 monthly sales in The Boulevard’s trading history.
Since acquiring the project in 2016, the owners Tristan Capital and Lotus Property have significantly developed the boulevard and the surrounding outlet park, thereby creating sustainable economic growth for the region. The now award-winning boulevard attracts more than 4.5 million visitors to the park every year, employs more than 500 people and creates a sense of place.