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Digital marketing is a sought-after industry and is currently valued at over $ 300 billion. More and more companies want to develop and improve their online presence, and as in any industry, where there is demand, there must be an offer.

If you want to get into this field, you should know the steps to take to get there. This article will walk you through the basic steps required to start and run a digital marketing business.

Provided you have a team of knowledgeable digital marketers and a good understanding of the industry, you need to make sure you select and understand a niche that best suits your collective skills.

While you can still take on clients in multiple niches, many companies are looking for specialist digital marketing agencies that primarily operate in one specific niche. Marketing techniques that prove effective in one niche may not always prove to be the same in others. Hence, companies prefer to work with digital marketing firms that have expertise in their niche.

There are also a ton of niches to choose from, so everything from Food & drinks, E-commerce, healthcare, real estate, law and many others. This also allows you to focus on a smaller audience while competing against fewer competitors.

• Design and launch your website

Once you have a niche in mind and the services to sell, the next step is to get your digital marketing website up and running.

Remember, a digital marketing company should know exactly what a website needs and your customers will know. Your website needs to show this understanding, so it needs to look professional, well-optimized, and properly maintained.

You have two options – build the website yourself with website builders or hire a web designer / developer to make one for you. The first option is a quick and inexpensive way to get a functional and well-optimized website. The latter, however, allows you to have a unique website that stands out a bit more. Your decision will depend on how much you want to spend.

You could have the best of services and a fantastic website, but that means little if you can’t prove your skills. A great way to do this is to set up one Online portfolio this contains some of your best work.

It should describe the results you’ve had with other clients, ideally those in your specialized niche. Provide potential customers with case studies from current customers, testimonials from satisfied customers, and the ultimate goals for all current customers listed in your portfolio.

Setting up an online portfolio is easy. You can build a free portfolio website with no web development knowledge by using website builders like Wix. It doesn’t take long to set up and gives you tons of customizable options that allow you to create something that will stand out and grab the attention of your potential customers.

• Build a social media presence

If you know your way around, you should already know how to market your new digital marketing website. Hence, there is no need to overdo what you should and shouldn’t do. However, you definitely need to build a social media presence. This is a great way Generate leads, connect with potential customers and bring traffic back to your website.

Creating profiles on social media platforms, including Facebook, Twitter, Instagram, and YouTube, is free, so you should create accounts on as many as possible. Also, don’t neglect these accounts once they’re set up. Keep working on them and you will start building a following.

We mentioned earlier that social media is a great way to generate leads, and in fact, it is among the best of them. Create lots of high quality blog content on your website and share it across all of your social media profiles. Make sure the content is valuable and offers what your prospects are looking for.

Again, this is an area in which you should already excel as a digital marketing agency. It has to show that your prospects can see that your company knows what it’s doing. Other methods include opt-ins on your landing pages and email marketing strategies.

Ready to get started in your digital marketing business?

If you think it is you, take a step back and think even more. Start a small business is not easy and requires a lot of planning. Do not rush until you are sure that you have planned every possible event. Make sure you have the right strategies, business capital and expertise to deliver your services at the highest level.