Teva companions Polaroid to seize summer season adventures
Teva’s collection is a celebration of creative expression designed to help people capture instant memories
Teva, A division of Deckers brands announced a summer-ready collaboration with the original instant photography brand Polaroid. Inspired by the rich nostalgic legacy that the two brands share, the collection is a celebration of creative expression designed to help people capture instant memories.
The limited Teva x Polaroid collection includes classic Teva sandal silhouettes made from recycled materials and a specially redesigned Polaroid 600 camera that fans can use to capture new adventures in a more sustainable way. Pops of the classic Polaroid rainbow spectrum can be found throughout the collection, combining the photography company’s rich heritage with Teva’s adventurous DNA.
“Polaroid was a natural partner for this collaboration, which demonstrates our shared belief in the power of creativity,” said Erika Gabrielli, senior director of global marketing at Teva. “Our two brands evoke a happy nostalgia and we thought about a better way to honor our fans than to create a collection that invites expression and inspires them to new memories.”
The capsule collection is ready for all summer adventures and includes the original Universal Polaroid in gray and the Midform Universal Polaroid in red. The water-friendly models are characterized by the iconic, functional 4-point upper material silhouette, an EVA midsole and a rubber outsole for all-day use Comfort and versatility.
The bold gray and red base colors are combined with a custom Polaroid Color Spectrum webbing on the heel strap. The sandals are fitted with straps made from recycled REPREVE synthetic yarn and are offered in all sizes for all genders.
“Polaroid has always been about inspiring creativity anytime, anywhere. We are excited to be working with a brand with a shared rich heritage to advance this mission and encourage people to find inspiration wherever their adventure takes them, ”said Marta Martinez, CMO, Polaroid.
The collection is rounded off by the consciously thinking Teva x Polaroid 600 instant analog camera. The camera consists of original Polaroid electronics that have been professionally renovated and tested. It is provided with a cobrand and has the classic Polaroid color spectrum.
A premium Teva x Polaroid branded camera strap made from recycled REPREVE yarn is also included to ensure the camera is easily accessible for capturing memories. The camera uses Polaroid 600 film in color or classic black and white with batteries built into each film pack.