Tesco turns into first UK grocery store to promote inclusive skin-tone plasters
Tesco follows the leadership of small online businesses
Tesco is the first British supermarket to launch plasters in a variety of skin tones. A step that the retailer calls a “real difference”.
The patches are available in dark, medium and light colors and will be available online and in stores from today.
Paulette Balson, Chair of the BAME at Tesco network, said: “One of the main goals of our network is to help Tesco better serve our customers from all areas and communities. No UK supermarket has ever had patches of different skin tones in stock before, and we saw this as an opportunity for Tesco to bring the charges and make a real difference.
“Through our research in the network, we know how emotional such a product can be. For example, one colleague reported that his child had recently felt confident at school when he was wearing a plaster on his face because it did not match his skin tone and attracted attention. "
The supermarket said it developed the patches after an employee saw a viral tweet in which a black man said he "kept the tears back" when, after 45 years, he found a patch that matched his skin tone.
I have taken 45 trips around the sun, but for the first time in my life I know what it feels like to have a “plaster” in my own skin tone. You can hardly see it in the first picture. Seriously, I'm holding back tears. pic.twitter.com/GZR7hRBkJf
– Dominique Apollon (@ApollonTweets), April 19, 2019
The plasters are made by Tru-Colors, founded by Toby Meisenheimer, a Chicago-based father, who recognized the lack of variety in the plaster market when he adopted his son Kai, who is black, according to the Huffington Post.
“I just want my children who are already struggling with the fact that they don't have the same skin tone as their father. I want them to see that they are just as authentic and as beautiful as the association market needs, reflect that, ”said Meisenheimer in a statement.
“It is something special that an association does when it comes to the connection between a parent and a child at the right time, when it is injured, there is pain and an adult can show up and provide care and love. "