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State-owned telecommunications company Telkomsel and local superapp Gojek have continued to work hand in hand to empower micro, small and medium-sized enterprises (MSMEs) in Indonesia through the maximum use of technology since the two parties announced their partnership in 2020.

The two companies are now integrating their Telkomsel MyAds and GoBiz platforms. Telkomsel MyAds is Telkomsel’s digital advertising solution. GoBiz is a super app that Gojek intended for its business partners.

The partnership opens up new opportunities for Gojek’s business partners to expand their market share more precisely through digital advertising analyzes from Telkomsel MyAds. This improved precision, supported by the digital solution, should help these business partners to reach more customers.

“Telkomsel is excited to work more closely with Gojek. We are also optimistic to strengthen this strategic partnership as MSMEs are key players in Indonesia’s post-pandemic economic recovery, “said Setyanto Hantoro, President of Telkomsel.

“As Indonesia’s leading digital telecommunications company, we are therefore committed to helping MSMEs increase their productivity by reaching a broader market segment with our Telkomsel MyAds services. We hope that this collaboration can open up new opportunities and probabilities for Indonesian MSMEs while helping the economy grow sustainably, ”he continued.

Similarly, Gojek’s Co-Chief Executive Officer Andre Soelistyo said helping the growth of Indonesia’s MSMEs, the backbone of Indonesia’s economy, has been a central part of Gojek’s programs from the start. According to Andre, the mission is more important than ever as Indonesia seeks to recover its economy from the devastating effects of the COVID-19 pandemic.

“We have implemented this mission into concrete measures through #MelajuBersamaGojek (Mit Gojek vorwärts), which we started in mid-2020 and which also includes GoBiz. GoBiz is one of Gojek’s comprehensive solutions to facilitate the digital transformation of Indonesian MSMEs during the pandemic, ”he said.

“We believe that working with Telkomsel by integrating the MyAds Telkomsel platform with GoBiz will help hundreds of thousands of MSME players across the Gojek ecosystem expand their market share while increasing their business development potential,” he added.

. (Courtesy Telkomsel /.)

Marketing made easier by technology

New breakthroughs in digital technology have made marketing and advertising more efficient than ever.

Telkomsel MyAds is a business solution that enables business players to independently create, send and monitor advertising campaigns based on short message services (SMS), multimedia messaging services (MMS) and pop-up messages.

Telkomsel MyAds is also part of Telkomsel DigiAds, a holistic digital advertising solution with three main pillars of the product: messaging, advertising and rewards. Telkomsel MyAds has been trusted by various business actors including MSMEs in various companies, from culinary and automotive companies to internet cafes and educational institutions.

GoBiz is a super app that was specially developed for the needs of Gojek’s business partners. It was part of the Gojek MSME ecosystem. As of 2018, GoBiz has been the trusted platform of Gojek business partners to meet their daily business needs while supporting their business growth.

GoBiz technology enables Gojek’s MSME partners to take their business to the next level and help them run their daily operations smoothly. Gojek’s MSME partners can independently customize their advertising programs to attract more customers.

In terms of day-to-day operations, the Superapp offers entrepreneurs a wide range of cashless payment options while recording their orders and automatically recapitulating their transactions. The management has been simplified considerably by the integrated quick report function of the Superapp, which is integrated into the point of sale.

Currently, GoBiz has connected the hundreds of thousands of Gojek business partners from various industries with millions of Gojek app users across Indonesia.

Through this link, Gojek’s business partners can access Telkomsel MyAds services from GoBiz to create, send and monitor their business promotion campaigns. That way, they can access more new customers through their precise marketing analytics.

. (Courtesy Telkomsel /.)

In addition, Telkomsel has launched special promotions for Gojek’s business partners who use Telkomsel MyAds. The promotions are designed to help Gojek’s business partners be the first to use Telkomsel’s leading digital advertising services.

Recent advances in the collaboration between Telkomsel and Gojek will further strengthen the synergy between the two ecosystems. Previously, more than 20,000 Telkomsel retailers and outlet partners had been given access to sell their products directly in Gojek’s GoShop. This has made it easier for Telkomsel’s resellers and outlets to meet the needs of more customers digitally.

In addition, Telkomsel supports the productivity of Gojek driver partners by offering its subsidized connectivity package obtained from Gojek driver partners with prices starting from Rp 25,000 (1.78 US dollars) and via the Gojek driver app MyTelkomsel and dialing from UMB * 168 can be obtained * 455 #.

“Our collaboration with Gojek gave a huge boost at the beginning of 2021 with Telkomsel’s status as a leader in digital telecommunications, expanding the possibilities and probabilities through the implementation of cutting-edge technology,” said Setyanto.

“Looking ahead, we are optimistic that we can envision more collaborative initiatives between Telkomsel and Gojek that can serve as a solution for MSME stakeholders to accelerate their businesses while demonstrating Telkomsel’s commitment to developing an inclusive and sustainable digital Strengthening the ecosystem in Indonesia, “he added.