TCS newest information I Tata Consultancy Providers to sponsor New York Metropolis Marathon by 2029
Tata Consultancy Services is sponsoring the New York City Marathon through 2029 | Photo credit: YouTube
- TCS ‘expanded partnership with NYRR follows earlier announcement that it will become the new title sponsor of the London Marathon from 2022
- TCS plans to invest $ 30 to 40 million annually in global run sponsorship and related community programs from 2022 to 2029.
Global IT services and consulting firm Tata Consultancy Services (TCS) announced that it has signed an eight-year contract with New York Road Runners (NYRR) to extend its title and technology sponsorship of the TCS New York City Marathon until 2029.
TCS ‘sponsorship of global running events is also highlighted in a new advertising campaign that debuts today.
TCS ‘expanded partnership with NYRR follows the announcement earlier this month that it will become the new title sponsor of the London Marathon from 2022. Together, TCS plans to invest $ 30 to 40 million annually in global run sponsorship and related community programs from 2022 until 2029.
“We are very excited to expand our sponsorship of the TCS New York City Marathon, the premier running event in the world,” said Surya Kant, Chairman, North America, TCS.
“We sponsor running events around the world because we want to inspire local communities to adopt healthy and active lifestyles, and also because of the obvious parallels between marathons and the growth and transformation journeys we help our clients. Running a marathon makes you feel like there’s nothing you can’t do. With every step you build on faith. “
As part of the sponsorship, TCS will launch a new version of its TCS New York City Marathon app that includes augmented reality (AR) features that became popular for virtual races during the pandemic.
The new version will contain functions that support both personal and virtual runners and surprise and inspire AR experiences. Fans and athletes will be able to access real-time runner tracking, digital cheer cards and a target prediction.
TCS will also donate $ 4 million to NYRR’s youth and community programs, including Rising New York Road Runners, a free, nationwide NYRR program that integrates physical education into the school day.