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Mumbai: Tata Consultancy Services Ltd. is ready to disrupt, rather than disrupt, the global consulting business with its continuous transformation approach, said the executive director of India’s largest software services company.

“We have consistently applied the organic inside-out transformation model that takes the organization with it, rather than someone else coming in from outside and artificially changing or trying to change things in very, very disruptive ways.”

CEO Rajesh Gopinathan told reporters Tuesday, the day after the company announced its fourth quarter results. “As we get in touch with our customers, we see increasing acceptance for this revolutionary, inside-out, organic model of continuous transformation.”

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Decades Indian IT companies have struggled for decades to get into the “upstream” consulting business dominated by companies like McKinsey & Co., Boston Consulting Group and Deloitte, who work with executives and board members of global corporations to develop strategy to help their business. Traditionally, the model consisted of consultants developing a technology strategy and handing the implementation over to IT service companies.

As customers struggle with their strategy and business in a digital environment – where customers and employees want corporate applications to work as smoothly as a Facebook or Spotify app – Indian companies that have implemented such projects for customers consider owning the upstream model not only an opportunity but also the entire cycle from consulting to implementing and managing technologies for customers.

The Wipro-Capco deal deserves a mention here, because in Capco, Wipro is getting a company that not only offers advice, but also implements and manages the entire technology chain for the banking industry worldwide.

“If you look at consulting about five years or more ago, it was too far removed from the tech world. There was very little technology in the consulting field, a lot of consultants weren’t even familiar with technology, right?” Thierry Delaporte, CEO of Wipro, told analysts after announcing the $ 1.45 billion acquisition of Capco: “Conditions have changed fundamentally. Digital has fundamentally changed the world of consulting. The world of technology has forced many consulting firms to switch between digital and digital transformation ”.

Of course, consulting firms keep pace with the times. McKinsey, Boston Consulting Group and Deloitte have put together large technology teams, mainly in India, to implement the projects they have worked out for clients.

And as customers become interested in digital media and invest more in technology, it’s up to companies like TCS to educate them about future opportunities and needs and drive change, according to Tata Group’s executives.

“We don’t see it as something I’m going to get downstream, we rather look at a specific transformation agenda. How do we get involved in the entire value chain, from conceptualization to execution?” Said Gopinathan. rather than the old waterfall approach of some upstream, some downstream. We see it as a more agile, self-contained sprint, but an end-to-end owner. ”

Customers are already benefiting from this shift, according to N. Ganapathy Subramanian, Chief Operating Officer of TCS.

TCS helped a Swiss private banking company roll out its quartz blockchain technology to organize every single asset and seamlessly interact and connect with crypto exchanges. This helped the company better connect with the next generation of high net worth individuals. TCS also helped the Israeli government and the Bank of Israel overcome a decades-long challenge in their banking sector by helping to open a digital bank.

“In Israel, the ability to open a new bank through the system is so difficult and complex that no new banks have sprung up in the last few decades. So the government wanted to change,” Subramanian said. And then we actually set up a full bank banking services bureau under the auspices of the Treasury and the Bank of Israel … The first digital bank in Israel was up and running in less than nine months. ”