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NBCU ups advertising and marketing exec Margaret Walker to drive viewers development – TBI Imaginative and prescient
Margaret Walker NBCUniversal Television and Streaming has promoted Digital Marketing Executive Margaret Walker to SVP of Audience Acquisition and Growth for the company’s entertainment and sports departments. In her new role, Walker will oversee all digital platform programming and priority management, and work to drive digital revenue, acquisitions, and engagement in the entertainment industry –
Basic Mills ups give attention to ‘linked commerce’ claiming it’s ‘the following evolution of selling’
US consumer goods company General Mills, which includes Haagen-Dazs, Old El Paso and Green Giant Sweet Corn, is looking to better meet consumer demand and prove that “Connected Commerce” isn’t just a buzzword as it focuses on attracting First – Party dates increased. In an interview with investors yesterday (September 22nd) detailing the company’s Q1