Tag: Transparency

Advertising commerce our bodies reveal technique to realize programmatic transparency

Man analyzing data

The marketing industry’s Cross Industry Programmatic Taskforce has unveiled the first stage in its strategy to address the lack of transparency in the programmatic advertising supply chain. Branded “great news for advertisers”, the launch marks a “significant step forward” following the stark findings of the ISBA Programmatic Supply Chain Transparency Study in May 2020. The

Advertising Procurement — belief and transparency through strategic partnerships

marketing procurement

George Roumanis, Global Partner, RightSpend The procurement services industry is currently on an upward growth trajectory. According to our analysts, more and more organizations are recognizing the value of partnering with all types of service providers of all skill sets to help them formulate and execute business strategies to grow their business and their integrity.