Tag: TechCrunch

Ahrefs’ homepage, digital well being traits, 2022 advertising predictions – TechCrunch

Wooden blocks showing a hand turning wooden blocks reading 2021 in 2022

We’ll publish more reports towards the end of the year that look back on topics we’ve explored in depth over the past few months and some that offer informed predictions for the year ahead. This week, Bill Taranto, president of Merck’s Global Health Innovation Fund, wrote a TechCrunch + article examining six digital health trends

Gather and leverage zero-party information to personalize advertising and marketing and drive progress – TechCrunch

Collect and leverage zero-party data to personalize marketing and drive growth – TechCrunch

Have zero party data very quickly to the biggest buzzword in marketing and digital advertising. In contrast to third-party data, which is collected by aggregators and advertising platforms through third-party cookies and unsavory tracking techniques, zero-party data is collected voluntarily and directly from customers. Think about the things you would tell a store employee who

Former Snap staff increase $9M for Belief, rising from beta to stage advertising and marketing enjoying discipline – TechCrunch

Former Snap employees raise $9M for Trust, emerging from beta to level marketing playing field – TechCrunch

Trust aims to give smaller businesses the same advantages that large companies have when marketing on digital and social media platforms. It came out of beta with $ 9 million seed funding from Lerer Hippeau, Lightspeed Venture Partners, Upfront Ventures, and Upper90. The Los Angeles-based company was founded in 2019 by a group of five