Spotify’s year-end ‘Wrapped’ marketing campaign | World Branding Discussion board
Spotify has unveiled its traditional “Wrapped” year-end campaign, which, as always, digs into the data of the music and podcast streaming platform to do a temperature check of pop culture. The overarching theme this year is that 2021 was completely normal – at least compared to 2020. The work relies heavily on out-of-home elaborations which
